THE BLOG

08
Feb

Queens Head turns 360 degrees

Guess I’d better explain before an army of exorcists turn up at Buckingham Palace. It’s not Queen Liz I’m talking about it’s something perhaps more dear to generations of Hobartians.

The Queens Head Hotel in North Hobart is a Hobart institution. It’s been standing resolute on a prominent corner in the restaurant strip for decades as other establishments have waxed and waned around it.

Known for great food, cold beer and friendly service – it’s the type of place that is modern yet timeless and transforms itself several times a day according to the time and clientele. Busy during lunch and dinner services, a laid back sports bar in between and then it really lets it’s hair down as one of the last bastions of live music in Hobart once the diners have left and the musos take the stage.

There are also Tote facilities for those that like a punt and a dedicated pokies lounge.

Beds aplenty are waiting for any weary travelers wanting to stay in the area and sample the myriad of multicultural dining options available a stones throw from the pub. They have 10 comfortable rooms perfect for budget conscious visitors to our beautiful city

Resilience were chuffed to be engaged last year to build an online presence for the hotel and have completed a web site and a series of 360 degree video views of the accommodation options.

Check out the site and the 360 degree room views:

Web Site:

Visit Site: http://queensheadhotel.com.au/

See Room Views: http://queensheadhotel.com.au/room-tours/


29
Jan

Coaching

I had a weird dream the other night.

I was in the Ballarat goldfields in the 1850’s riding in a stage coach. I looked out the right window just in time to see a riderless horse pulling up along side.

Curious, I thought as movement on my left caught my eye. It was a man on a horse riding along side us. Quick as a flash he reached down and opened the door, doffed his hat as he moved through the coach, opened the door on the right side, scrambled up onto the other horse and rode off.

I knocked on the roof, signalling the driver to stop and asked him “What was all that about?”

He replied, “nothing to worry about – just a stage he’s going through!”.

With material like that it’s fortunate that I haven’t given up the day job – not so fortunate for you though!

This weeks shoutout goes out to our friends and clients – Peter and Tracy from Seabourne Coaches (@seabournecoaches ). They are the people to see for Tourism, Social and Corporate Bus Charters and have outstanding customer service levels.

They were in need to refurbish their rather tired web 1.0 original website and approached us to give them a fresh new look and carry that through to their facebook presence.

We ducked out to Richmond and took a few shots of Peter driving the bus in an iconic Tasmanian location and set about doing exactly that. Check it out below and give their facebook page a like while your at it!

Web Design:

Visit Site: http://seabournecoaches.com.au/

13
Jan

Rivalry

Rivalries have been around since Cain looked at Abel and thought this planet ain’t big enough for the both of us.

Most rivalries are friendly like Federer v Nadal, Peter Perfect v Dick Dastardly and Mr Bean and the three wheeled car, some are commercially driven like Coke v Pepsi, Star Wars v Star Trek and The Beatles v The Stones.

Then we move to the death match face offs. Think Trump v Clinton, Vegans v Meat Eaters and Collingwood v everyone else.

Somewhere in the grand scheme of cultural rivalries sits a struggle between motorcycling behemoths – Harley Davidson and Indian Motorcycle.

Indian was there first having it’s beginnings in 1901 in Springfield, Massachusetts and had their own way for two whole years until William S. Harley and the Davidson brothers, the ambitious upstarts from Milwaukee entered the fray.

The V-twin Motorcycle war for American Highways continued for 50 years until Indian Motorcycle stopped production in 1953. Winning the battle but not necessarily the war, Harley Davidson dominated the market for 60 years virtually unchallenged as undisputed King of the road.

Indian Motorcycle re-entered the battle in 2013 and quietly started taking market share off Harley Davidson and now 5 years later have steadily grown to once again take up the battle for motorcycle enthusiast’s hearts and minds.

Indian Motorcyle Tasmania are the forward command post for Indian Motorcycle in Tasmania. Along with the full Indian range of bikes, they have accessories, can service any American V-Twin and can fully customise bikes to the owners specifications.

Resilience Marketing completed a new website for Indian a little while ago and look forward to continuing our relationship with a great bunch of people and and iconic American brand.

See the Web Site:

Visit Site

18
Dec

Oops

Resilience know the value of good employees. We’ve had a lot of them over the journey and the contribution they’ve made to our business has helped turn us into one of the most recognised brands in Tasmania.

We also know that like the poor bloke on the forklift, the actions of a not so good employee can very quickly adversely affect your business irreversibly in the eyes of your customers. We’ve spent years building up good will with our clients so we’re very particular about how they are serviced and the quality of our representatives that deal with them. We need to be confident that our people are knowledgeable in their fields of expertise, have the client’s best interests at heart and represent us in a courteous and professional manner in all dealings with our customers.

Our clients Complete Workforce Solutions use the same ethos in the labour hire space. They ensure their workforce have the right skills, training and qualifications so they can hit the ground running and reduce down time on their client’s work sites. They take care of super, wages and governance to ensure a hassle free experience for their clients.

Here’s an ad we did for them a little while ago:

 

29
Nov

Merde

Pardon my French but this is a post about crap so it’s entirely appropriate!

Now I’m no Kenny but I’ve seen a fair bit of excrement over the journey, in my first job as a young man I slipped over while running sales sheets at Bridgewater Saleyards and was covered in it from head to toe. To add insult to injury I was then forced to make a humiliating 4 km walk home with dried cattle manure flaking off with every step after my lift home abandoned me at Franklin Square.

Many years later I was cleaning out a rental property after the tenants did a midnight flit, opened the door to the shed in the backyard and was greeted by an avalanche of dirty nappies pooling around my ankles. The entire shed was knee deep with them, thousands of loosely covered land mines being consumed by seemingly millions of flies and insects and a stench that to this day I can’t describe adequately.

There are other stories but in all honesty they’re crap so let’s get to the point:

Plumbing disasters and misadventures – most of us have at least one and the associated memories tend to stay with us for a long, long time.

By far and away the most unpleasant experience I’ve had with the old brown happened in 1994 when foolishly I decided to borrow an electric eel from a plumber mate and unblock my own drain.

Dave turned up, gave me a quick demonstration and scarpered. Years of experience right there! Left to my own devices it all started benignly enough, the eel was slowly heading down the pipe ready to cut through impediments like Homer Simpson through donuts. Nice warm summers day, cricket on the radio, pleasant thoughts of the steak we’d bbq later and a couple of beers to wash it down.

Then it hit! First was the sound, a high pitched whine, more of a distress call really. Not sure at that stage how the machine was supposed to react to the obstruction, I persevered and fed more cable as the head made agonisingly slow progress into the blockage. The whine got more pronounced, and then I got my first precursor of what was to come as material started exiting the pipe at and piling up a few feet away under the Rhododendron.

Somewhat naively I thought the eel would do it’s thing, punch a hole through the accumulated matter causing the blockage, water would flow again and wash the errant material away leaving me to once again read the paper in peace on the throne. What followed was an attack on the senses so severe that Vlad the Impaler would have seen it as cruel and unusual punishment.

I’ll leave the rest to your imagination – picture a mound of shiesse so big it would keep a colony of dung beetles happy for months, the accompanying smell so strong it pervaded everything and drew comments from the neighbours at every subsequent social gathering and a cable so messy that it spattered everywhere and rendered protective gloves and clothing useless. One can only dry retch so much!

I vowed then and there to never tempt the sewage gods again and whatever the cost to engage professionals for any plumbing needs I may have in the future.

Fortunately we have some great ones right here in Hobart and Sonney and the team at Ferret Pipemaster can help with blocked drains, drain maintenance and general plumbing needs all at very reasonable pricing.

Resilience have recently developed a Television Commercial and Web Site for them. You may have already seen the ad – it’s hard to forget!

Television Advertising

Web Design:

Visit Site

06
Nov

It is what it is!

Resilience Marketing have always had a strong connection to live and local music. In addition to many individual projects for local musicians we have been instrumental in the creation, promotion and event management of the For the Fallen – Standing Room Only annual events that reunited Hobary’s best bands of the 80s and packed out the Republic Bar year after year.

While the live music venues from those days – Tatts, Red Lion, Cadillac Cub, Travs, Winstons and many more may have gone the way of the dodo, 30 years on there are still a few of the musicians plying their trade successfully around the pubs and clubs of Hobart.

Any given weekend you can still find Billy Whitton, a local music icon, belting out Stray Cat Strut with as much gusto as he did with the Be Bop Brothers when they were the resident band at Tatts in the 80’s sharing their stage with members of Dire Straits after their concert at KGV.

Another local legend from that era is Tony Voglino. Tony with his band Oz Lingo played many of Hobart’s venues, always to packed houses. 30 years later Tony is still belting out tunes at venues like the Queens Head Hotel, Launceston Country Club and Paddy Waggon for a loyal following as well as being a much sought after entertainer for corporate functions and weddings. He has an amazing repertoire, borne from decades in the industry, and has recently released another album, It Is What It Is.

We were stoked when Tony approached us to develop his new web site and publicise the new album. You may have already seen the Television Advertisement which we produced and put to air recently and the web site is live and allows Tony’s fans to download his music directly.

Check out your local gig guide to catch Tony live any given weekend, you won’t be disappointed!

 

Here’s the ad and website which feature production and graphic design work by our creative staff.

Television Commercial:

 

Web Design

Visit Site: http://tonyvoglino.com/

27
Oct

We’re Feeling Good!

In the immortal words of Nina Simone – “It’s a new dawn / It’s a new day / It’s a new life for me / I’m feelin’ good” and we’re so enthusiastic about 2019 and beyond we’ll let Nina break into song to set the mood:

Well not exactly a new life, because the one we have is pretty damn good, but a new look – that’s right, we’ve taken our own advice and updated our brand.

The logo we’ve used for well over 20 years which you’d have seen featured in thousands of Television Commercials over the journey has been retired and is now relegated to the annals of history and a new improved version has been unveiled. Of course we’ve kept the forward bouncing ball as the centrepiece as it’s the only way to go for us and our clients.

So it’s a new dawn for Resilience with new branding and a new website – exciting!, but you can still expect the same great service levels, great marketing advice and great range of services and products that we are known for.

Let us know what you think:

Logo:

 

Branding:

 

Web Site:

Visit: https://www.resilience.com.au

28
Aug

Design on Track

We’re lucky here at Resilience to have many long term clients who have trusted us over the years to make a real difference to their business by getting their message out over a variety of mediums – traditional and web based.

Our awesome clients, Tasmanian Sliding Door Repairs,  are one such business who have utilised a number of our services: web design, television advertising, graphic design, magazine advertising and printing – which has raised their brand awareness and profile across a number of demographics. One of our latest projects for them was to design and print a corporate brochure outlining their Corporate and Domestic Services. We also provided an electronic version which can be emailed directly to prospective customers.

See the brochure below along with a number of projects we have completed for Tasmanian Sliding Door Repairs.

Call us today on 03 6224 6888 to enquire about our design and print services.

Print: Brochure

 

 

Branding:

logofp_Page_2

logofp_Page_3

Television Commercial:

 

Web Design:

tsdr-web

16
Jul

Welcome to a winter wonderland

I used to dread travelling to the mainland and telling people I was from Tasmania. Whilst I loved the place, I was immediately made to feel inferior through the “good natured” jokes and jibes directed at me by seemingly everyone I encountered. You know the ones – How do you spot a Tasmanian? He farts Snowflakes and Tasmania, proof that Kiwi’s can swim. Of course there was also the “family jokes” which got a bit tiresome. Tasmania was viewed as quaint at best with the majority view being somewhat less complimentary.

How times have changed. Driven by tourism, wealthy sea/tree changers and our reputation for world class art, food and wine among other things, Tasmania is seen as a must visit destination for Australians and international visitors alike. Our economy is booming, winter – which used to be a time of hibernation, is alive with festivals and events and there is a vibrancy and pride about the place unmatched anywhere else in the country.

Far from being the butt of jokes from our neighbours on the big island to the north, now a declaration that you are Tasmanian is met with outright envy and wistful looks from people yearning to visit and experience all things Tasmanian.

Playing their part in this renaissance is Tasmania Living Magazine which showcases much of what we love about our beautiful Isle and encouraging visitors to come and love it too.

Resilience Marketing have a great association with the magazine and have completed several projects for them, after all we’re proud Tasmanians too!

 

Television Commercials

Web Design

Visit Site: http://www.tasmanianliving.com.au/

11
Jul

Explaining Explainers

Explain

verb: explain; 3rd person present: explains; past tense: explained; past participle: explained; gerund or present participle: explaining
make (an idea or situation) clear to someone by describing it in more detail or revealing relevant facts.

We’re pretty good at explaining here at Resilience, in fact you might say explaining is our specialty.

We explain our client’s products and services on Televison, Radio, Printed Fliers and Web Sites every day.

We especially love explaining with explainer videos – specifically designed for email and embedding into web sites.

Whether it’s a short text based promotional animation like the one shown, or scripted video promotional and training video, we have the personnel and the expertise to explain your business and it’s products and services so well even Ms Hanson will understand. And she will like it!

30
Apr

Join the club!

The Sports Riders Club of Tasmania have been great clients for Resilience Marketing – We developed their web presence a couple of years ago, which included online membership signups and Race and Ride day entries as well as general information about the club and Sports Bike racing in general.

We’ve also developed television advertisements for them – such as the general one below and some others which have publicised specific events they have held recently.

In fact sporting clubs and community clubs are a great fit for Resilience Marketing – we are able to streamline membership processes by developing a web presence allowing members to apply and renew memberships online, book and pay for club functions and events and also keep their members up to date with what’s happening at the club through social media linked to their news section on their web site.

In addition to this we have all traditional and online media covered when it comes to advertising and publicising the club and it’s events. Can’t go wrong!

Here’s the TV commercial and website for Sports Riders club of Tasmania

Television Commercial:

 

Web Design:

webSnapShot

View Website

16
Apr

Nice Catch!

Been a little while since we posted about what’s happening in the Resilience world, in keeping with todays blog subject I’d like to be able to say it’s because we all went fishing but the truth is a bit more mundane – our social media guy has been sitting on his backside watching netflix for a month following a foot operation. Says it was doctor’s orders – yeah riiiight!

Anyway if we had gone fishing it would have been with our clients Get Hooked Fishing Tasmania who have recently had their web site upgraded by Resilience Marketing.Continue Reading..