Category: Branding

13
Nov

Be Safe Out There

I come from a long line of country folk. My forebears were robust types that lived through wars, depressions, droughts, floods and other natural disasters with nary a complaint and a practicality borne from just having to get on with it or you won’t be eating anytime soon. They were farmers, graziers and saw millers and I’d like to say their blood courses through my veins but when it comes to farming I’m a card carrying member of City Boys R Us.

When I was growing up we used to visit my country cousins occasionally and the land was always a pleasant place for me to visit, but I wouldn’t want to live there. My mum once suggested that I spend the summer holidays at my Uncle Bluey’s farm in the mountains instead of the usual swimming, cricket and hanging with my friends and I screamed louder than a millennial who’s lost his wifi.

Of course in this day of tree changes and hobby farming the lines between city folk and country folk have blurred and more and more people are being drawn to the rural or semi-rural lifestyle. Towns like Woodbridge, Cygnet and Huonville which were dying the death of a thousand cuts back in the 90’s have a renewed energy, increased tourism and facilities in the form of restaurants, cafes and B&Bs and cottage industries are booming.

You would think that this exodus of unskilled city people moving to and working farms would lead to an increase of accidents on the land but the opposite is actually occurring. In the late 1980s and early 90s there were an average of nearly 150 accidental farming deaths per year. That number has steadily fallen and last year there were 63.

Education and resources relating to safe farming practices is freely available for hobby farmers and fair dinkum farmers alike and the increased awareness and education is clearly having an impact in keeping people on the land safer.  Resilience are proud to have been involved in producing a raft of materials for Safe Farming Tasmania including an Induction Handbook and accompanying video, printed materials and electronic versions loaded onto a usb stick.

Here’s a look:

 

Corporate Video

Supplied on branded USB drive – here’s an idea of the content

Graphic Design

Business Cards

Stickers

Handbook

Style Guide

31
Oct

Stand Out!

At Resilience we’ve been helping business be seen for over 25 years now.

Once synonymous with the Resilience Report, a budget tv advertising and radio advertising package which helped hundreds of Tasmanian businesses showcase their products and services, Resilience helped pioneer cost effective advertising in the Tasmanian market. Hard to believe that the last Resilience Report aired 10 years ago!

We’re proud of our roots, which made us a household name in Southern Tasmania, but we’ve moved on a bit from those days now.

We are all about finding quality solutions to get our client’s message out to the market place and have added many strings to our bow in order to do this. Having evolved into a full service Advertising Agency, we take a consultative approach with our clients to find the best medium or combination of mediums to ensure their brand rises above the pack. We’ve fully embraced web technology and social media and added them to our more traditional electronic media solutions in addition to one of our fastest growing areas, outdoor advertising.

With our superscreen displaying ads 24/7 at the Elwick Showgrounds and the utilisation of traditional billboards we are literally showcasing hundreds of Tasmanian, National and International brands every day to thousands of people.

To find out how we can help your business give us a call on 03 6224 6888 or use the contact form on this site.

 

12
Sep

Mags and things

I had to visit my doctor this week. The dreaded dog’s disease was getting the better of me, threatening to turn into a full blown case of the man flu, which we all know is a fate undeserved for any man and much worse than the female equivalent. Settling in for what turned out to be a long wait in a room jammed with people filling tissues in plague proportions, I looked around for a magazine to read to pass the time.

My usual M.O. is to grab a National Geographic to use as cover while I sneakily slip a Take 5 or New Idea inside it to catch up with the Kardashians or tsk tsk at whatever nonsense Kanye is sprouting. Kanye is the greatest source of nonsensical quote gold since Dan Quayle. Take this gem: “I see stuff from the future, and I’m such a futurist that I have to slow down and talk in the present.”

But in this surgery there wasn’t a magazine to be seen. Nada. I looked everywhere but not even a dog eared copy of Women’s Weekly was available. I even asked the receptionist who haughtily looked down her glasses and pointed to a sign on the wall supplying that day’s WIFI code. WIFI? I remember when every medico in town had a sign on the wall demanding that people switch off their mobiles or else. Having left my mobile in the car I was forced to people watch which in a room full of infected people isn’t really a pleasant experience.

It got me thinking though – are magazines a dying medium? Are kids of today and tomorrow going to be denied the joys that I had like Spy vs Spy and folding the back cover of Mad Magazine or laughing at the idiot in a singlet and his sheep hanging off the balcony of the Ettamogah Pub in the Post Magazine?

In this day of iPads and electronic content delivery will there be a place for printed magazines?

Well judging by the range at Blackmans Bay News and Post the answer to that question is Yes!

They have thousands of titles in stock and can order in magazines that aren’t already on their racks. They also have a huge range of papers, books, cards, snacks and stationery as well as lotto, dry cleaning and Australia Post Agencies.

Far be it for us to brag (wink,wink!) but they also have great branding, television advertising and an awesome web site all developed by you know who!

Check them out below:

Television Advertising:

 

Branding and Graphic Design:

 

Web Site:

view site

20
Aug

Thank God for the Salvos

Some of my earliest memories are of the Salvation Army Band precariously placed on the narrow footpath outside our home in Dynnyrne belting out the tunes with gusto while my neighbours silenced the rattling collection tin with donations usually consisting of 1 and 2 cent pieces. They’d appear almost by magic, play four or five tunes, thank us for watching and move on to another street corner, in another street with a minimum of fuss but a maximum feeling of good will.

Of course as a young boy I wasn’t aware of who the Salvos were, the work they do for the embattled within the community, the number of people faced with homelessness, domestic violence and hunger that they help every day; or the number of lives they have turned around when despair and hopelessness seemed all that was possible. I just liked watching the tuba player go red in the face and watching the trombones slide in and out!

Fast forward more years than I would care to admit to and they are still going strong, still out there quietly doing their thing helping the next generations of the less fortunate among us, faced with new challenges such as synthetic drugs and rising rents and mortgages putting more people on the streets.

The Salvos prefer to do their work quietly and in the background but some are more visible than others. My friends and I have a very longstanding Wednesday night tradition of gathering and having a few laughs or solving the world’s problems over an ale or two at a local waterfront hotel, and not many Wednesday nights go by without old Don making an appearance, smiling and laughing with the locals, wooden collection box in hand.

Now in his 80s, Don Miller has become a Hobart institution. Week in and week out he’s out there doing the rounds of Hobart’s hotels, raising money, interacting with the community, sharing a joke or showing genuine concern for the people on his beat. He’s seemingly been around for ever and for many is the face of the Salvation Army in Hobart. There’s even a portrait of him hanging proudly over the door at the Republic Bar. Don epitomises everything that’s good about the Salvos – warm, caring, empathetic and engaging but you get the feeling that if you ever needed someone to go in to bat for you he’d be leading the charge.

Resilience Marketing have been fortunate to have a longstanding relationship with the Salvation Army, from billboards and magazine advertisements through to their latest television commercial.

Here’s a look at a couple of projects we’ve worked on:

Television Commercial:

Signage:

09
Aug

Hill vs Horsepower

It’s on again – next weekend on the 19th of August the little hamlet of Eaglehawk Neck in Tasmania’s South East transforms itself into a hotbed of horsepower and derring do as drivers take on the hill between the Lufra Hotel and the Lookout once more.

This event is becoming more popular every year and this year is combined with the Rotary Car Show featuring classic 70’s cars, Ferraris, Maseratis, Jags, Custom & Vintage cars and Electric Cars.

Why not make a weekend of it and let Peter and his staff at Lufra Hotel and Apartments take good care of you with quality accommodation, food and local bevvies while you take in the action and also explore all the region has to offer at a leisurely pace before heading home.

This year marks the third year that Resilience Marketing have been involved in this great local event. From branding through to their television commercial we feel privileged to play our role in this annual event which is so quickly growing in stature.

Here’s a look at the tv commercial and branding work:

 

Branding and Graphic Design:

 

lufra2

lufra1

lufra

17
Jul

Nailed It

I’m a little out of my comfort zone here. When it comes to nails I’m a lot more familiar with clouts and round heads than acrylic overlays and manicures.

And according to wikipedia Shellac is a resin secreted by the female lac bug, on trees in the forests of India and Thailand. It is processed and sold as dry flakes and dissolved in ethanol to make liquid shellac, which is used as a brush-on colorant. I wonder how many women know they are actually walking around with bug product from the sub continent lovingly applied to their fingernails.

Whether I understand it or not is a moot point – the manicure and nail business is substantial. So big in fact that when I thought I’d do a bit of research to write this (hey – I do research!)  I started typing how often should into google and how often should you get a manicure was the first suggested result. Not how often should you brush your teeth, walk your dog, watch Game of Thrones or millions of other activities – how often should you get a manicure.

Now you’re finished googling and found out my research is a bit dodgy (did you get wash your sheets or poop?) let me tell you about Elegant Tips and Toes in Kingston.

They have a full range of Nail and Manicure services and an awesome TV commercial, logo and web site designed by us.

Don’t believe me? Can hardly blame you based on my “research”!

Proof’s here though:

TV Commercial:

Branding:

elegant

Web Design

elegant-web

Visit Web Site

 

12
Jul

Dentophobia and other afflictions

So most people are scared of something right? Snakes, spiders, heights, flying, public speaking are some things that can turn the most robust person into a quivering pile of jelly, cowering in a corner until somebody else makes the bad thing go away. Unless you have Pantophobia, the fear of everything, with Pantophobia nobodies making the bad thing go away.

Phobias are an accepted part of our makeup, commonly discussed over a sauv blanc or beer with our friends – “oh, i could never do that, xxxx scares the crap out of me” (apologies to people with xophobia, the fear of the letter x – ok I might have just made that up !) The point being that phobias are almost celebrated, in fact many people try to outdo each other with tales of their phobia induced wussiness.

My family is pretty typical I think, we cover a wide range of phobias between us. Included in the list are the common ones – public speaking, snakes, spiders. One family member is so scared of spiders that when a Huntsman appeared in front of him when driving he simultaneously floored the accelerator, let go of the wheel and screamed like Ned Flanders did when his bible fell in the pool.  Fortunately no-one was hurt and he managed to drive home three hours later when the exterminators had given him the all clear.

I’m not immune either, my phobia is the dentist or Dentophobia. Not sure why, but it’s always been there lurking in the background. Fine with heights, creepy crawlies and blue smarties but the thought of fronting up to the dentist makes me break out in a bad case of no freaking way. Fortunately for me it’s a common fear and dentists have been on to it for a while. They offer things like sedation dentistry which means I get to hang on to my phobia like a security blanket but not have my teeth rot out of my head.

One of Hobart’s best dental surgeries is Weidenbach and Associates in Campbell St. Tony and his team are well practiced in dealing with dentophobes and non dentophobes alike and offer a full range of dental services including teeth straightening with the fantastic Inman Aligner.

Resilence Marketing have used almost all of our creative team to help Weidenbach and Associates with rebranding – developing a new logo, a raft of stationery items, a new web site and subsequent television advertisements kept us busy! We’re wrapt with the result.

What do you think:

Television Commercial:

Branding:
weidenbach1

weidenbach2

Web Design:

weidenbach

View site: http://dentist-hobart.com.au/

 

27
Jun

EOFY and other nightmares

Ah the end of June – days are short, nights are long and for a while at least, all semblance of fun seems to have gone up in smoke with the Ogoh Ogoh at Dark MOFO the week before.

Fresh from gorging ourselves at Winterfeast, taking selfies in front of art installations that most of us will never understand and joining the hordes attempting to drink the town dry, it’s now time to put our feet up, reacquaint ourselves with what’s happening on Masterchef, The Voice, House Rules or whichever flavour of “reality tv” floats your boat.

Unless you are a small business person that is. For those of us that work for ourselves it’s time for the annual unpleasantness that is the world of the TLA – Three Letter Acronym.

If you are an SME it’s time to be the CFO and reconcile your GST for your BAS to give to your CPA to prepare your P&L to keep the ATO happy. A saga in a sentence!

Conjures up images of Dickensian like figures, burning the midnight oil, scratching on parchment with quills under candlelight doesn’t it! It’s bit more civilised than that these days, computers and heat pumps are the go but the reality is most of us are so busy working in our businesses that taxation compliance is strictly an after hours activity.

Then again it could be time for another TLA – D+P

Darko and Partners are Accountants / Tax Specialists with over 20 years experience who get a kick out of helping Small to Medium Businesses succeed. The world of the TLA is their domain! They’ll happily deal with the acronyms allowing you to reacquaint yourself with your family, put bum grooves back in your couch, reassemble your train set or whatever else you’ve been lacking the time to do.

They’ve been clients of ours for a while now and we were fortunate enough to be trusted with their corporate identity and branding work.

Check it out below:

Darko-logo

For a more in depth look here’s some examples of the logo in different settings:

Business Cards DARKO + PARTNERS bcards FINAL#6

Letterhead: DARKO + PARTNERS LHEAD FINAL VER2

With Compliments: DARKO + PARTNERS WITH COMP#3

 

For further examples of the branding work done by our talented team of designers please look under branding in our folio.

19
Jun

Boats and Beer – Hurricane have got you covered!

This weeks shout out is to Rod and his team at Hurricane Outdoor Solutions and Hurricane Marine.

Rod runs both businesses and chances are if you maintain a boat or have ever had a beer outdoors in Salamanca you’ve been up close and personal with their handywork.

Hurricane Marine operate out of Prince of Wales Bay and provide a number of boat set up, maintenance, rigging and salvage services in addition to other marine services.

Hurricane Outdoor Solutions provide Outdoor Umbrellas, Awnings, Retractable Roofs and Outdoor Heating for entertainment venues and private homes. A quick walk down the waterfront of Hobart and Salamanca on a cool night and the number of people sitting outside enjoying a beverage or a feed are testament to how effective Hurricane Outdoor Solution’s installations are.

Resilience are chuffed to have Rod and Hurrican Marine and Hurricane outdoor solutions as clients and have completed a number of projects for both businesses including Branding and Web Sites for both businesses.

Take a look here:

Hurricane Marine

hmarine

Web Design:

hurricanemarineweb

Visit Site

 

Hurricane Outdoor Solutions:

Branding:

houtdoor
Web Design:

hurricaneWeb

Visit Site: http://hurricaneoutdoorsolutions.com.au

 

18
May

Where’s the meat?

Growing up; dinner was always meat and three veg served precisely at 6pm, the only exception being a bbq when it was just meat, bread and a token salad which usually went to the managerie of chooks, guinea pigs and mice the next morning. We were a family of carnivores no doubt about it, other food types existed solely to accompany the protein on the plate.

I remember vividly one night in the mid eighties when I thought I’d give mum a night off and cook dinner. Into the 72 Corolla Coupe and down to Purity in Sandy Bay I went, shopping list in hand, returning about 45 minutes later with two brown paper bags laden with the ingredients for my culinary maiden voyage. Took a bit longer than I expected though so the 6pm deadline was not going to be achieved and I was under pressure right from the start and things went downhill from there really!

Following Margaret Fulton’s Chow Mein recipe I raced through the first few processes – chopped the cabbage, mushrooms and other veggies, got them sweating off on the stove and put the rice on. Awesome I thought – this cooking caper is easy. Step 4, remove veggies from the pan and fry the mince with garlic and ginger is where I came unstuck – I had the garlic and ginger but the mince never made it into my shopping trolly. Oh crap I thought when I looked at the clock and realised it was 5.55. Back then the supermarkets closed at 6, no redemption possible there. A hasty search of the cupboard revealed a solitary can of kidney beans – oh well that’ll have to do then! In they went, veggies returned and the stock and noodles completed the first vegetarian meal ever served in our household – albeit unintentionally.

Watching the old man look suspiciously at the bowl in front of him, I have an appreciation for the nervous looks on Masterchef contentant’s faces when when they face the judges. After the first fork full he dug through the bowl for about 30 seconds, finally raised his eyes to mine and said – Where’s the meat?

Um…well, about that…! Needless to say I wasn’t trusted with the cooking duties after that.

For my fellow meat lovers though Resilience Marketing have been trusted with developing the brand and web presence for Cluny Farms a local business who bring packaged sides of Beef, Lamb and Goat straight from the farm to your door. And at prices that won’t break the bank or force you to take out a second mortgage!

Matthew is committed to the principles of sustainable farming and animal welfare whilst keeping costs down to his customers. Grass fed beef and lamb ensures the quality of his produce is exceptional as well.

Check out what we’ve done for Cluny Farm below.

Web Design:

cluny

Visit Site

Branding:

cluny-1 cluny2 cluny3