Category: Graphic Design

12
Sep

Mags and things

I had to visit my doctor this week. The dreaded dog’s disease was getting the better of me, threatening to turn into a full blown case of the man flu, which we all know is a fate undeserved for any man and much worse than the female equivalent. Settling in for what turned out to be a long wait in a room jammed with people filling tissues in plague proportions, I looked around for a magazine to read to pass the time.

My usual M.O. is to grab a National Geographic to use as cover while I sneakily slip a Take 5 or New Idea inside it to catch up with the Kardashians or tsk tsk at whatever nonsense Kanye is sprouting. Kanye is the greatest source of nonsensical quote gold since Dan Quayle. Take this gem: “I see stuff from the future, and I’m such a futurist that I have to slow down and talk in the present.”

But in this surgery there wasn’t a magazine to be seen. Nada. I looked everywhere but not even a dog eared copy of Women’s Weekly was available. I even asked the receptionist who haughtily looked down her glasses and pointed to a sign on the wall supplying that day’s WIFI code. WIFI? I remember when every medico in town had a sign on the wall demanding that people switch off their mobiles or else. Having left my mobile in the car I was forced to people watch which in a room full of infected people isn’t really a pleasant experience.

It got me thinking though – are magazines a dying medium? Are kids of today and tomorrow going to be denied the joys that I had like Spy vs Spy and folding the back cover of Mad Magazine or laughing at the idiot in a singlet and his sheep hanging off the balcony of the Ettamogah Pub in the Post Magazine?

In this day of iPads and electronic content delivery will there be a place for printed magazines?

Well judging by the range at Blackmans Bay News and Post the answer to that question is Yes!

They have thousands of titles in stock and can order in magazines that aren’t already on their racks. They also have a huge range of papers, books, cards, snacks and stationery as well as lotto, dry cleaning and Australia Post Agencies.

Far be it for us to brag (wink,wink!) but they also have great branding, television advertising and an awesome web site all developed by you know who!

Check them out below:

Television Advertising:

 

Branding and Graphic Design:

 

Web Site:

view site

09
Aug

Hill vs Horsepower

It’s on again – next weekend on the 19th of August the little hamlet of Eaglehawk Neck in Tasmania’s South East transforms itself into a hotbed of horsepower and derring do as drivers take on the hill between the Lufra Hotel and the Lookout once more.

This event is becoming more popular every year and this year is combined with the Rotary Car Show featuring classic 70’s cars, Ferraris, Maseratis, Jags, Custom & Vintage cars and Electric Cars.

Why not make a weekend of it and let Peter and his staff at Lufra Hotel and Apartments take good care of you with quality accommodation, food and local bevvies while you take in the action and also explore all the region has to offer at a leisurely pace before heading home.

This year marks the third year that Resilience Marketing have been involved in this great local event. From branding through to their television commercial we feel privileged to play our role in this annual event which is so quickly growing in stature.

Here’s a look at the tv commercial and branding work:

 

Branding and Graphic Design:

 

lufra2

lufra1

lufra

17
Jul

Nailed It

I’m a little out of my comfort zone here. When it comes to nails I’m a lot more familiar with clouts and round heads than acrylic overlays and manicures.

And according to wikipedia Shellac is a resin secreted by the female lac bug, on trees in the forests of India and Thailand. It is processed and sold as dry flakes and dissolved in ethanol to make liquid shellac, which is used as a brush-on colorant. I wonder how many women know they are actually walking around with bug product from the sub continent lovingly applied to their fingernails.

Whether I understand it or not is a moot point – the manicure and nail business is substantial. So big in fact that when I thought I’d do a bit of research to write this (hey – I do research!)  I started typing how often should into google and how often should you get a manicure was the first suggested result. Not how often should you brush your teeth, walk your dog, watch Game of Thrones or millions of other activities – how often should you get a manicure.

Now you’re finished googling and found out my research is a bit dodgy (did you get wash your sheets or poop?) let me tell you about Elegant Tips and Toes in Kingston.

They have a full range of Nail and Manicure services and an awesome TV commercial, logo and web site designed by us.

Don’t believe me? Can hardly blame you based on my “research”!

Proof’s here though:

TV Commercial:

Branding:

elegant

Web Design

elegant-web

Visit Web Site

 

12
Jul

Dentophobia and other afflictions

So most people are scared of something right? Snakes, spiders, heights, flying, public speaking are some things that can turn the most robust person into a quivering pile of jelly, cowering in a corner until somebody else makes the bad thing go away. Unless you have Pantophobia, the fear of everything, with Pantophobia nobodies making the bad thing go away.

Phobias are an accepted part of our makeup, commonly discussed over a sauv blanc or beer with our friends – “oh, i could never do that, xxxx scares the crap out of me” (apologies to people with xophobia, the fear of the letter x – ok I might have just made that up !) The point being that phobias are almost celebrated, in fact many people try to outdo each other with tales of their phobia induced wussiness.

My family is pretty typical I think, we cover a wide range of phobias between us. Included in the list are the common ones – public speaking, snakes, spiders. One family member is so scared of spiders that when a Huntsman appeared in front of him when driving he simultaneously floored the accelerator, let go of the wheel and screamed like Ned Flanders did when his bible fell in the pool.  Fortunately no-one was hurt and he managed to drive home three hours later when the exterminators had given him the all clear.

I’m not immune either, my phobia is the dentist or Dentophobia. Not sure why, but it’s always been there lurking in the background. Fine with heights, creepy crawlies and blue smarties but the thought of fronting up to the dentist makes me break out in a bad case of no freaking way. Fortunately for me it’s a common fear and dentists have been on to it for a while. They offer things like sedation dentistry which means I get to hang on to my phobia like a security blanket but not have my teeth rot out of my head.

One of Hobart’s best dental surgeries is Weidenbach and Associates in Campbell St. Tony and his team are well practiced in dealing with dentophobes and non dentophobes alike and offer a full range of dental services including teeth straightening with the fantastic Inman Aligner.

Resilence Marketing have used almost all of our creative team to help Weidenbach and Associates with rebranding – developing a new logo, a raft of stationery items, a new web site and subsequent television advertisements kept us busy! We’re wrapt with the result.

What do you think:

Television Commercial:

Branding:
weidenbach1

weidenbach2

Web Design:

weidenbach

View site: http://dentist-hobart.com.au/

 

19
Jun

Boats and Beer – Hurricane have got you covered!

This weeks shout out is to Rod and his team at Hurricane Outdoor Solutions and Hurricane Marine.

Rod runs both businesses and chances are if you maintain a boat or have ever had a beer outdoors in Salamanca you’ve been up close and personal with their handywork.

Hurricane Marine operate out of Prince of Wales Bay and provide a number of boat set up, maintenance, rigging and salvage services in addition to other marine services.

Hurricane Outdoor Solutions provide Outdoor Umbrellas, Awnings, Retractable Roofs and Outdoor Heating for entertainment venues and private homes. A quick walk down the waterfront of Hobart and Salamanca on a cool night and the number of people sitting outside enjoying a beverage or a feed are testament to how effective Hurricane Outdoor Solution’s installations are.

Resilience are chuffed to have Rod and Hurrican Marine and Hurricane outdoor solutions as clients and have completed a number of projects for both businesses including Branding and Web Sites for both businesses.

Take a look here:

Hurricane Marine

hmarine

Web Design:

hurricanemarineweb

Visit Site

 

Hurricane Outdoor Solutions:

Branding:

houtdoor
Web Design:

hurricaneWeb

Visit Site: http://hurricaneoutdoorsolutions.com.au

 

06
Jun

Confessions of a Limo Driver

Ever wondered what’s going on behind the dark glass as a limo glides gracefully by? Are the occupants simply looking at you, looking at them, with smug expressions on their faces or is something more salacious going on? Liz and Steve from Tasmanian Luxury Limousines have seen it all in their time driving around the well heeled, a bloody long time too – they’ve been at it since 1967!

Mind you, discretion is the name of the game – loose lips sink ships and all that, but Hobart ABC radio listeners had a rare opportunity to peek behind the privacy screen recently when Liz and Steve opened up during an engaging and funny interview about their time together in life and as the owners of Tasmania’s premier limousine service.Continue Reading..

18
May

Where’s the meat?

Growing up; dinner was always meat and three veg served precisely at 6pm, the only exception being a bbq when it was just meat, bread and a token salad which usually went to the managerie of chooks, guinea pigs and mice the next morning. We were a family of carnivores no doubt about it, other food types existed solely to accompany the protein on the plate.

I remember vividly one night in the mid eighties when I thought I’d give mum a night off and cook dinner. Into the 72 Corolla Coupe and down to Purity in Sandy Bay I went, shopping list in hand, returning about 45 minutes later with two brown paper bags laden with the ingredients for my culinary maiden voyage. Took a bit longer than I expected though so the 6pm deadline was not going to be achieved and I was under pressure right from the start and things went downhill from there really!

Following Margaret Fulton’s Chow Mein recipe I raced through the first few processes – chopped the cabbage, mushrooms and other veggies, got them sweating off on the stove and put the rice on. Awesome I thought – this cooking caper is easy. Step 4, remove veggies from the pan and fry the mince with garlic and ginger is where I came unstuck – I had the garlic and ginger but the mince never made it into my shopping trolly. Oh crap I thought when I looked at the clock and realised it was 5.55. Back then the supermarkets closed at 6, no redemption possible there. A hasty search of the cupboard revealed a solitary can of kidney beans – oh well that’ll have to do then! In they went, veggies returned and the stock and noodles completed the first vegetarian meal ever served in our household – albeit unintentionally.

Watching the old man look suspiciously at the bowl in front of him, I have an appreciation for the nervous looks on Masterchef contentant’s faces when when they face the judges. After the first fork full he dug through the bowl for about 30 seconds, finally raised his eyes to mine and said – Where’s the meat?

Um…well, about that…! Needless to say I wasn’t trusted with the cooking duties after that.

For my fellow meat lovers though Resilience Marketing have been trusted with developing the brand and web presence for Cluny Farms a local business who bring packaged sides of Beef, Lamb and Goat straight from the farm to your door. And at prices that won’t break the bank or force you to take out a second mortgage!

Matthew is committed to the principles of sustainable farming and animal welfare whilst keeping costs down to his customers. Grass fed beef and lamb ensures the quality of his produce is exceptional as well.

Check out what we’ve done for Cluny Farm below.

Web Design:

cluny

Visit Site

Branding:

cluny-1 cluny2 cluny3

05
May

RSL Tasmania Website

No cheesy puns or anecdotes for this one. A more sombre mood to respect an organisation that has touched the lives of most Australians in one form or another for over one hundred years.

We’re very lucky here at Resilience to work with a number of community organisations and help them to get their message out to the very people they are serving.

One such organisation that we have a long relationship with is RSL Tasmania. Resilience have been publishing their membership magazine On Service for over 10 years now and more recently redeveloped their web site, which acts as a news and information portal for their members.

The RSL was founded in 1916 to provide comradeship and support to Australia’s veterans and their families. It’s core objectives are the welfare of war veterans, serving members of the ADF, ex-servicemen and women and their dependants; and to act as an advocacy for them. In addition to this the RSL is committed to Commemoration and Remembrance of those Australians who have given their lives in War and to instill in the Australian people the patriotic, loyalty and pride which the League has for the Nation, it’s people, the Crown and the Flag.

Resilience Marketing are proud to be associated with RSL Tasmania and feel honoured to be trusted with their two main forms of communication to their members – their web site and On Service magazine.

See them below:

 

Web Design:

rsl-web Visit Site

 

RSL On Service Magazine

 

10
Apr

New Corporate Video for Tasmanian Agricultural Jobs

We’re very lucky here at Resilience – we get to work on a variety of projects with a lot of Tasmanian Businesses out there making a real difference in our lovely state.

None more so than Tasmanian Agricultural Jobs – an organisation dedicated to improving Tasmania’s rich and longstanding rural traditions through training and facilitating workforce opportunities in the Agricultural sector.

Resilience has completed a number of projects now for Tasmanian Agricultural Jobs, the latest of which is a Corporate Video to add to the Branding and Web work already completed.

Web Design:

tas-ag-site

Visit Site

Branding:

tas-ag

tasag

22
Mar

Shut the gate!

Could have a field day with gate puns here but that horse has bolted!

Autogate Services have been a client of ours for a while now.  Andrew Montgomery and his team install automated gates, boom gates and pedestrian turnstiles to help their customers with the convenience that automation brings and the additional property security it provides.

They have key staff in Hobart, Launceston and Penguin and a legion of happy customers right around the state all rolling in and out of their garages or property gates at the click of a button.

The Autogate team look at all aspects of every project they undertake, ensuring that all aspects of the gate automation project are properly designed and integrated with power requirements, proper operation in the event of power failure, safety and activation facilities. They look bloody good too!

Autogate Services have trusted Resilience with their branding, web site and introductory television commercials:

 

Television Advertising:

 

Branding:

autogate

Web Design:
autogate

Visit Site: http://autogateservices.com.au/