Category: TV Advertising

12
Sep

Mags and things

I had to visit my doctor this week. The dreaded dog’s disease was getting the better of me, threatening to turn into a full blown case of the man flu, which we all know is a fate undeserved for any man and much worse than the female equivalent. Settling in for what turned out to be a long wait in a room jammed with people filling tissues in plague proportions, I looked around for a magazine to read to pass the time.

My usual M.O. is to grab a National Geographic to use as cover while I sneakily slip a Take 5 or New Idea inside it to catch up with the Kardashians or tsk tsk at whatever nonsense Kanye is sprouting. Kanye is the greatest source of nonsensical quote gold since Dan Quayle. Take this gem: “I see stuff from the future, and I’m such a futurist that I have to slow down and talk in the present.”

But in this surgery there wasn’t a magazine to be seen. Nada. I looked everywhere but not even a dog eared copy of Women’s Weekly was available. I even asked the receptionist who haughtily looked down her glasses and pointed to a sign on the wall supplying that day’s WIFI code. WIFI? I remember when every medico in town had a sign on the wall demanding that people switch off their mobiles or else. Having left my mobile in the car I was forced to people watch which in a room full of infected people isn’t really a pleasant experience.

It got me thinking though – are magazines a dying medium? Are kids of today and tomorrow going to be denied the joys that I had like Spy vs Spy and folding the back cover of Mad Magazine or laughing at the idiot in a singlet and his sheep hanging off the balcony of the Ettamogah Pub in the Post Magazine?

In this day of iPads and electronic content delivery will there be a place for printed magazines?

Well judging by the range at Blackmans Bay News and Post the answer to that question is Yes!

They have thousands of titles in stock and can order in magazines that aren’t already on their racks. They also have a huge range of papers, books, cards, snacks and stationery as well as lotto, dry cleaning and Australia Post Agencies.

Far be it for us to brag (wink,wink!) but they also have great branding, television advertising and an awesome web site all developed by you know who!

Check them out below:

Television Advertising:

 

Branding and Graphic Design:

 

Web Site:

view site

04
Sep

The Malachi Crunch

Ok, so I admit it – I was a massive fan of the Brady Bunch when I was a kid. So what if they talked funny, Greg threw a football instead of kicking it and the house was adorned with wall to wall orange shag pile carpet with olive green fixtures. (So was ours btw!) The show introduced us to blended families, which sadly are the norm these days and Mike Brady was everybody’s favourite TV dad – or was he?

Challenging him for that job was the Grand Poobah of Leopard Lodge No. 462 in Milwaukee, Howard Cunningham. You see as much as I loved the Brady Bunch, Happy Days was where it was at for me. I wanted to hang at Al’s diner, eating fries and drinking soda while watching Richie, Ralph and Potsie  get up to their usual shenanigans and planning some oddball caper that always ended up with Howard dispensing some fatherly advice after it had gone south.

But I wanted to be the Fonz, not the kids in the letter jackets. I wanted to pick up girls just by holding my arms akimbo, thumbs up and saying “Ayyyy” and play music on the juke box  by thumping it in the right spot to make the right record start playing. The Fonz never paid either – just got a free ride by virtue of his coolness.

Sadly I learned that such things don’t happen in real life when attempting to emulate him in the games room at Swansea Caravan Park, our frequent school holiday destination. At the age of 12 saying Ayyy with your thumbs out just gets you quizzical looks from the girls at best, at worst finger pointing and outright laughter. Compounding my humiliation, thumping the juke box just resulted in a permanent scratch on ELO’s Dont Bring Me Down and 24 hours banishment from the Games Room by Park Management.

My favourite episode of Happy Days though was the one featuring the Malachi Crunch, a famed demolition derby move by the Malachi brothers in which they simultaneously reversed at speed into their hapless victim from opposite sides turning them into a Malachi Sandwich. Predictably the Fonz put paid to this evil manoeuvre by pulling out of the trap at the last second, resulting in the Malachi Brothers crunching each other –  thus winning the day, the girl and my undying admiration.

As they cut to the wide shot showing the vehicular carnage I remember thinking I hope they know a good panel beater.

Well, we do!

John Davidson at Eastern Autobody has been in the Smash Repair Industry for some time now and he and his fantastic team at Mornington are more than a match for the Malachi Brothers and their modern day counterparts.

Resilience Marketing have developed a TV commercial and Web Site for Eastern Autobody – check them out below:

Television Commercial:

Web Design:
eastern-autobody-web

Visit Site

 

 

 

 

20
Aug

Thank God for the Salvos

Some of my earliest memories are of the Salvation Army Band precariously placed on the narrow footpath outside our home in Dynnyrne belting out the tunes with gusto while my neighbours silenced the rattling collection tin with donations usually consisting of 1 and 2 cent pieces. They’d appear almost by magic, play four or five tunes, thank us for watching and move on to another street corner, in another street with a minimum of fuss but a maximum feeling of good will.

Of course as a young boy I wasn’t aware of who the Salvos were, the work they do for the embattled within the community, the number of people faced with homelessness, domestic violence and hunger that they help every day; or the number of lives they have turned around when despair and hopelessness seemed all that was possible. I just liked watching the tuba player go red in the face and watching the trombones slide in and out!

Fast forward more years than I would care to admit to and they are still going strong, still out there quietly doing their thing helping the next generations of the less fortunate among us, faced with new challenges such as synthetic drugs and rising rents and mortgages putting more people on the streets.

The Salvos prefer to do their work quietly and in the background but some are more visible than others. My friends and I have a very longstanding Wednesday night tradition of gathering and having a few laughs or solving the world’s problems over an ale or two at a local waterfront hotel, and not many Wednesday nights go by without old Don making an appearance, smiling and laughing with the locals, wooden collection box in hand.

Now in his 80s, Don Miller has become a Hobart institution. Week in and week out he’s out there doing the rounds of Hobart’s hotels, raising money, interacting with the community, sharing a joke or showing genuine concern for the people on his beat. He’s seemingly been around for ever and for many is the face of the Salvation Army in Hobart. There’s even a portrait of him hanging proudly over the door at the Republic Bar. Don epitomises everything that’s good about the Salvos – warm, caring, empathetic and engaging but you get the feeling that if you ever needed someone to go in to bat for you he’d be leading the charge.

Resilience Marketing have been fortunate to have a longstanding relationship with the Salvation Army, from billboards and magazine advertisements through to their latest television commercial.

Here’s a look at a couple of projects we’ve worked on:

Television Commercial:

Signage:

09
Aug

Hill vs Horsepower

It’s on again – next weekend on the 19th of August the little hamlet of Eaglehawk Neck in Tasmania’s South East transforms itself into a hotbed of horsepower and derring do as drivers take on the hill between the Lufra Hotel and the Lookout once more.

This event is becoming more popular every year and this year is combined with the Rotary Car Show featuring classic 70’s cars, Ferraris, Maseratis, Jags, Custom & Vintage cars and Electric Cars.

Why not make a weekend of it and let Peter and his staff at Lufra Hotel and Apartments take good care of you with quality accommodation, food and local bevvies while you take in the action and also explore all the region has to offer at a leisurely pace before heading home.

This year marks the third year that Resilience Marketing have been involved in this great local event. From branding through to their television commercial we feel privileged to play our role in this annual event which is so quickly growing in stature.

Here’s a look at the tv commercial and branding work:

 

Branding and Graphic Design:

 

lufra2

lufra1

lufra

25
Jul

Sunshine, Lollypops & Rainbows

Ironic really that the man who started the space race in earnest, JFK, was assassinated in 1963 just as Lesley Gore was telling the world “Everything that’s wonderful is sure to come your way” in her song Sunshine. Lollypops and Rainbows.

A couple of years before Lee Harvey Oswald knocked him so unceremoniously off his perch, JFK delivered one of his more famous speeches declaring “I believe that this Nation should commit itself to achieving the goal, before this decade is out, of landing a man on the moon and returning him safely to earth.”
NASA then a fledgling government enterprise formed in 1958 under Eisenhower went into overdrive and acheived the goal with 5 scant months to spare. It’s a pity neither JFK nor his brother Robert survived to see Neil Armstrong step off the ladder and deliver perhaps the most famous line uttered in human history.

NASA as an organisation are a collection of possibly the greatest problem solvers and innovators ever to have existed. A lot of the technology that we take for granted today was dreamt up by some boffin in a state of the art lab in Pasadena. NASA have been credited with inventing everything from freeze dried food through to cordless vacuum cleaners.

Perhaps their greatest contribution to planet earth though are breakthroughs in water purification and solar cells. Single-crystal silicon solar cells are now widely available and affordable thanks to NASA needing to power satelites and manned and unmanned spaced missions. And thus an industry was born.

Which brings me to this weeks shout out – Tas Solar. Experts in the industry and local. The colder months are the perfect time to call them and find out how converting to solar power can save you money and make you feel good at the same time.

Resilience completed a Television Commercial/Web Video for them a little while ago.

Here it is:

17
Jul

Nailed It

I’m a little out of my comfort zone here. When it comes to nails I’m a lot more familiar with clouts and round heads than acrylic overlays and manicures.

And according to wikipedia Shellac is a resin secreted by the female lac bug, on trees in the forests of India and Thailand. It is processed and sold as dry flakes and dissolved in ethanol to make liquid shellac, which is used as a brush-on colorant. I wonder how many women know they are actually walking around with bug product from the sub continent lovingly applied to their fingernails.

Whether I understand it or not is a moot point – the manicure and nail business is substantial. So big in fact that when I thought I’d do a bit of research to write this (hey – I do research!)  I started typing how often should into google and how often should you get a manicure was the first suggested result. Not how often should you brush your teeth, walk your dog, watch Game of Thrones or millions of other activities – how often should you get a manicure.

Now you’re finished googling and found out my research is a bit dodgy (did you get wash your sheets or poop?) let me tell you about Elegant Tips and Toes in Kingston.

They have a full range of Nail and Manicure services and an awesome TV commercial, logo and web site designed by us.

Don’t believe me? Can hardly blame you based on my “research”!

Proof’s here though:

TV Commercial:

Branding:

elegant

Web Design

elegant-web

Visit Web Site

 

12
Jul

Dentophobia and other afflictions

So most people are scared of something right? Snakes, spiders, heights, flying, public speaking are some things that can turn the most robust person into a quivering pile of jelly, cowering in a corner until somebody else makes the bad thing go away. Unless you have Pantophobia, the fear of everything, with Pantophobia nobodies making the bad thing go away.

Phobias are an accepted part of our makeup, commonly discussed over a sauv blanc or beer with our friends – “oh, i could never do that, xxxx scares the crap out of me” (apologies to people with xophobia, the fear of the letter x – ok I might have just made that up !) The point being that phobias are almost celebrated, in fact many people try to outdo each other with tales of their phobia induced wussiness.

My family is pretty typical I think, we cover a wide range of phobias between us. Included in the list are the common ones – public speaking, snakes, spiders. One family member is so scared of spiders that when a Huntsman appeared in front of him when driving he simultaneously floored the accelerator, let go of the wheel and screamed like Ned Flanders did when his bible fell in the pool.  Fortunately no-one was hurt and he managed to drive home three hours later when the exterminators had given him the all clear.

I’m not immune either, my phobia is the dentist or Dentophobia. Not sure why, but it’s always been there lurking in the background. Fine with heights, creepy crawlies and blue smarties but the thought of fronting up to the dentist makes me break out in a bad case of no freaking way. Fortunately for me it’s a common fear and dentists have been on to it for a while. They offer things like sedation dentistry which means I get to hang on to my phobia like a security blanket but not have my teeth rot out of my head.

One of Hobart’s best dental surgeries is Weidenbach and Associates in Campbell St. Tony and his team are well practiced in dealing with dentophobes and non dentophobes alike and offer a full range of dental services including teeth straightening with the fantastic Inman Aligner.

Resilence Marketing have used almost all of our creative team to help Weidenbach and Associates with rebranding – developing a new logo, a raft of stationery items, a new web site and subsequent television advertisements kept us busy! We’re wrapt with the result.

What do you think:

Television Commercial:

Branding:
weidenbach1

weidenbach2

Web Design:

weidenbach

View site: http://dentist-hobart.com.au/

 

13
Jun

Fruit glorious fruit

OK, so I’m a bit of an addict when it comes to fruit. Except pineapple – in my opinion anything that looks like Sideshow Bob on a plate should be ignored as a food and used as a pinata or target practice by our armed forces. Sam Panopoulos, a Greek restauranteur, living in Canada, who first decided to add pineapples to pizza died recently and whilst he was probably a great bloke I can’t bring myself to mourn the loss of a man who did the world its second biggest disservice, the first of course being Fred Trump and his wife not using effective birth control.

Tasmanian fruits though are the bomb! No longer just the Apple Isle, our little state also punches above it’s weight with Pears, Cherries, Grapes, Stone fruits and Berries in varieties too numerous to mention. Whilst our cooler climes are best suited to these fruits, Tasmanian Governors have been know to scarf the odd banana grown in their very own garden and many other species of fruit are grown around Tassie. Big bucks involved too – $27 million in exports in 2015 and growing, let alone the national market.

Such economic considerations pale into insignificance when enjoying a cherry pie or a berry sundae though! Our awesome fruit producers can send as much as they like overseas, as long as there’s enough left over for me to bung it in some pastry, throw some ice cream on the side and wallow on the couch afterwards a very contented man!

Resilience Marketing have just completed a successful television campaign for Fruit Growers of Tasmania, creating awareness around their conference held in Launceston in late May. A resounding success all round, we are looking forward to continuing our relationship and being involved in the next event.

And apple pie – we’re really looking forward to apple pie!

Here’s the ad:

 

 

06
Jun

Confessions of a Limo Driver

Ever wondered what’s going on behind the dark glass as a limo glides gracefully by? Are the occupants simply looking at you, looking at them, with smug expressions on their faces or is something more salacious going on? Liz and Steve from Tasmanian Luxury Limousines have seen it all in their time driving around the well heeled, a bloody long time too – they’ve been at it since 1967!

Mind you, discretion is the name of the game – loose lips sink ships and all that, but Hobart ABC radio listeners had a rare opportunity to peek behind the privacy screen recently when Liz and Steve opened up during an engaging and funny interview about their time together in life and as the owners of Tasmania’s premier limousine service.Continue Reading..

30
May

Call Keith Lello!

Resilience is all about relationship building, not just when we are actively working with our clients on current projects but also in between jobs. We thought we’d feature our longstanding client Keith Lello and his business CashMasters today.

An institution on the Hobart Insurance scene, Keith and CashMasters have been giving great advice on Commercial and Personal Insurances and Investments, Financial Planning, Superannuation and Home Loans for years. Don’t just take our word for it though – check out his web site, built by Resilience of course!, to find out the huge range of advice areas and products Keith can help you with.

The TV commercial we made CashMasters is below as well – follow the bouncing ball!

TV Commercial

Web Design

cashmasters-Web

 

Visit Site