Category: Web Design

13
Jan

Rivalry

Rivalries have been around since Cain looked at Abel and thought this planet ain’t big enough for the both of us.

Most rivalries are friendly like Federer v Nadal, Peter Perfect v Dick Dastardly and Mr Bean and the three wheeled car, some are commercially driven like Coke v Pepsi, Star Wars v Star Trek and The Beatles v The Stones.

Then we move to the death match face offs. Think Trump v Clinton, Vegans v Meat Eaters and Collingwood v everyone else.

Somewhere in the grand scheme of cultural rivalries sits a struggle between motorcycling behemoths – Harley Davidson and Indian Motorcycle.

Indian was there first having it’s beginnings in 1901 in Springfield, Massachusetts and had their own way for two whole years until William S. Harley and the Davidson brothers, the ambitious upstarts from Milwaukee entered the fray.

The V-twin Motorcycle war for American Highways continued for 50 years until Indian Motorcycle stopped production in 1953. Winning the battle but not necessarily the war, Harley Davidson dominated the market for 60 years virtually unchallenged as undisputed King of the road.

Indian Motorcycle re-entered the battle in 2013 and quietly started taking market share off Harley Davidson and now 5 years later have steadily grown to once again take up the battle for motorcycle enthusiast’s hearts and minds.

Indian Motorcyle Tasmania are the forward command post for Indian Motorcycle in Tasmania. Along with the full Indian range of bikes, they have accessories, can service any American V-Twin and can fully customise bikes to the owners specifications.

Resilience Marketing completed a new website for Indian a little while ago and look forward to continuing our relationship with a great bunch of people and and iconic American brand.

See the Web Site:

Visit Site

29
Nov

Merde

Pardon my French but this is a post about crap so it’s entirely appropriate!

Now I’m no Kenny but I’ve seen a fair bit of excrement over the journey, in my first job as a young man I slipped over while running sales sheets at Bridgewater Saleyards and was covered in it from head to toe. To add insult to injury I was then forced to make a humiliating 4 km walk home with dried cattle manure flaking off with every step after my lift home abandoned me at Franklin Square.

Many years later I was cleaning out a rental property after the tenants did a midnight flit, opened the door to the shed in the backyard and was greeted by an avalanche of dirty nappies pooling around my ankles. The entire shed was knee deep with them, thousands of loosely covered land mines being consumed by seemingly millions of flies and insects and a stench that to this day I can’t describe adequately.

There are other stories but in all honesty they’re crap so let’s get to the point:

Plumbing disasters and misadventures – most of us have at least one and the associated memories tend to stay with us for a long, long time.

By far and away the most unpleasant experience I’ve had with the old brown happened in 1994 when foolishly I decided to borrow an electric eel from a plumber mate and unblock my own drain.

Dave turned up, gave me a quick demonstration and scarpered. Years of experience right there! Left to my own devices it all started benignly enough, the eel was slowly heading down the pipe ready to cut through impediments like Homer Simpson through donuts. Nice warm summers day, cricket on the radio, pleasant thoughts of the steak we’d bbq later and a couple of beers to wash it down.

Then it hit! First was the sound, a high pitched whine, more of a distress call really. Not sure at that stage how the machine was supposed to react to the obstruction, I persevered and fed more cable as the head made agonisingly slow progress into the blockage. The whine got more pronounced, and then I got my first precursor of what was to come as material started exiting the pipe at and piling up a few feet away under the Rhododendron.

Somewhat naively I thought the eel would do it’s thing, punch a hole through the accumulated matter causing the blockage, water would flow again and wash the errant material away leaving me to once again read the paper in peace on the throne. What followed was an attack on the senses so severe that Vlad the Impaler would have seen it as cruel and unusual punishment.

I’ll leave the rest to your imagination – picture a mound of shiesse so big it would keep a colony of dung beetles happy for months, the accompanying smell so strong it pervaded everything and drew comments from the neighbours at every subsequent social gathering and a cable so messy that it spattered everywhere and rendered protective gloves and clothing useless. One can only dry retch so much!

I vowed then and there to never tempt the sewage gods again and whatever the cost to engage professionals for any plumbing needs I may have in the future.

Fortunately we have some great ones right here in Hobart and Sonney and the team at Ferret Pipemaster can help with blocked drains, drain maintenance and general plumbing needs all at very reasonable pricing.

Resilience have recently developed a Television Commercial and Web Site for them. You may have already seen the ad – it’s hard to forget!

Television Advertising

Web Design:

Visit Site

06
Nov

It is what it is!

Resilience Marketing have always had a strong connection to live and local music. In addition to many individual projects for local musicians we have been instrumental in the creation, promotion and event management of the For the Fallen – Standing Room Only annual events that reunited Hobary’s best bands of the 80s and packed out the Republic Bar year after year.

While the live music venues from those days – Tatts, Red Lion, Cadillac Cub, Travs, Winstons and many more may have gone the way of the dodo, 30 years on there are still a few of the musicians plying their trade successfully around the pubs and clubs of Hobart.

Any given weekend you can still find Billy Whitton, a local music icon, belting out Stray Cat Strut with as much gusto as he did with the Be Bop Brothers when they were the resident band at Tatts in the 80’s sharing their stage with members of Dire Straits after their concert at KGV.

Another local legend from that era is Tony Voglino. Tony with his band Oz Lingo played many of Hobart’s venues, always to packed houses. 30 years later Tony is still belting out tunes at venues like the Queens Head Hotel, Launceston Country Club and Paddy Waggon for a loyal following as well as being a much sought after entertainer for corporate functions and weddings. He has an amazing repertoire, borne from decades in the industry, and has recently released another album, It Is What It Is.

We were stoked when Tony approached us to develop his new web site and publicise the new album. You may have already seen the Television Advertisement which we produced and put to air recently and the web site is live and allows Tony’s fans to download his music directly.

Check out your local gig guide to catch Tony live any given weekend, you won’t be disappointed!

 

Here’s the ad and website which feature production and graphic design work by our creative staff.

Television Commercial:

 

Web Design

Visit Site: http://tonyvoglino.com/

27
Oct

We’re Feeling Good!

In the immortal words of Nina Simone – “It’s a new dawn / It’s a new day / It’s a new life for me / I’m feelin’ good” and we’re so enthusiastic about 2019 and beyond we’ll let Nina break into song to set the mood:

Well not exactly a new life, because the one we have is pretty damn good, but a new look – that’s right, we’ve taken our own advice and updated our brand.

The logo we’ve used for well over 20 years which you’d have seen featured in thousands of Television Commercials over the journey has been retired and is now relegated to the annals of history and a new improved version has been unveiled. Of course we’ve kept the forward bouncing ball as the centrepiece as it’s the only way to go for us and our clients.

So it’s a new dawn for Resilience with new branding and a new website – exciting!, but you can still expect the same great service levels, great marketing advice and great range of services and products that we are known for.

Let us know what you think:

Logo:

 

Branding:

 

Web Site:

Visit: https://www.resilience.com.au

16
Jul

Welcome to a winter wonderland

I used to dread travelling to the mainland and telling people I was from Tasmania. Whilst I loved the place, I was immediately made to feel inferior through the “good natured” jokes and jibes directed at me by seemingly everyone I encountered. You know the ones – How do you spot a Tasmanian? He farts Snowflakes and Tasmania, proof that Kiwi’s can swim. Of course there was also the “family jokes” which got a bit tiresome. Tasmania was viewed as quaint at best with the majority view being somewhat less complimentary.

How times have changed. Driven by tourism, wealthy sea/tree changers and our reputation for world class art, food and wine among other things, Tasmania is seen as a must visit destination for Australians and international visitors alike. Our economy is booming, winter – which used to be a time of hibernation, is alive with festivals and events and there is a vibrancy and pride about the place unmatched anywhere else in the country.

Far from being the butt of jokes from our neighbours on the big island to the north, now a declaration that you are Tasmanian is met with outright envy and wistful looks from people yearning to visit and experience all things Tasmanian.

Playing their part in this renaissance is Tasmania Living Magazine which showcases much of what we love about our beautiful Isle and encouraging visitors to come and love it too.

Resilience Marketing have a great association with the magazine and have completed several projects for them, after all we’re proud Tasmanians too!

 

Television Commercials

Web Design

Visit Site: http://www.tasmanianliving.com.au/

30
Apr

Join the club!

The Sports Riders Club of Tasmania have been great clients for Resilience Marketing – We developed their web presence a couple of years ago, which included online membership signups and Race and Ride day entries as well as general information about the club and Sports Bike racing in general.

We’ve also developed television advertisements for them – such as the general one below and some others which have publicised specific events they have held recently.

In fact sporting clubs and community clubs are a great fit for Resilience Marketing – we are able to streamline membership processes by developing a web presence allowing members to apply and renew memberships online, book and pay for club functions and events and also keep their members up to date with what’s happening at the club through social media linked to their news section on their web site.

In addition to this we have all traditional and online media covered when it comes to advertising and publicising the club and it’s events. Can’t go wrong!

Here’s the TV commercial and website for Sports Riders club of Tasmania

Television Commercial:

 

Web Design:

webSnapShot

View Website

16
Apr

Nice Catch!

Been a little while since we posted about what’s happening in the Resilience world, in keeping with todays blog subject I’d like to be able to say it’s because we all went fishing but the truth is a bit more mundane – our social media guy has been sitting on his backside watching netflix for a month following a foot operation. Says it was doctor’s orders – yeah riiiight!

Anyway if we had gone fishing it would have been with our clients Get Hooked Fishing Tasmania who have recently had their web site upgraded by Resilience Marketing.Continue Reading..

06
Mar

Renovators Delight!

This weeks shout out goes to a local business helping renovators, landscapers and builders all over the city.

Nathan Clothier bought Hobart Plant Hire last year and in doing so brought years of building experience to the business. They have hundreds of items for hire and expertise in the use of all of them.  With solid advice and the ability to pass on the tricks of the trade on every piece of equipment they hire they’ll make sure you have the right tool for the job and the knowledge to use it.

Here’s an idea of the equipment they hire:

For Landscapers

  • Excavators
  • Compactors
  • Bobcats
  • Rotary hoes
  • Trench diggers
  • Chain saws
  • Lawn gear

For Builders

  • Floor sanders and edgers
  • Jackhammers
  • Generators
  • Concrete mixers
  • Ladders
  • Impact drills

For Compaction

For everything from ride-on rollers to large and small compaction plates as well as rammers and pedestrian rollers.

 

When you’re taking on that next project go to the people that have the equipment you need and the knowledge to show you how to use it.

Here’s their web site – done by Resilience Marketing of course!

Web Design:

Visit Site: http://hobartplanthire.com.au/

 

13
Feb

The not so humble Flattie

Some of my happiest days were spent at Swansea during school holidays as a kid. Our family were part of the temporary summer wave of “blow ins” that descended on the idyllic little town on Tassies East Coast every summer, setting up residence in our caravan which was permanently on site at the imaginatively named Swansea Caravan Park.

Long summer days were filled with beach cricket, table tennis and space invaders when it was raining, scarfing down hot buttered buns straight out of the oven from the local bakery and riding bikes with the posse all over town and beyond.

My favourite thing to do though was to get out on the water in Great Oyster Bay with my old man in his tinnie and fish for flathead. Back in those days if you put a line in with three hooks on it you’d pull in three fish and have three others chasing them up as you reeled it in. Most of the time there were a few of us in the boat, my sisters and brother often came out too which was great but I cherished the times it was just me and Dad drifting quietly in a comfortable silence while we waited for the next bite.

It wasn’t always beer and skittles though, sometimes the weather would come up unexpectedly and the gentle swell that had been lulling me into an almost hypnotic state would turn quickly into something more akin to a wave pool and result in a white knuckle ride back into shore. Or the time the engine wouldn’t start and the old man had to row from Dolphin Sands back to Swansea, a feat that to this day remains vivid in my memory.

It was a good feeling chowing down on barbecued Flathead fillets in the evening with the family knowing that I had helped put food on the table.

These days the humble Flathead, once considered the rat of the sea (albeit a tasty one!) are a lot harder to find and sell for upwards of $55/kg. The days of reeling them in as easily as shelling peas are long gone and the locals that know how and where to find them guard their secret spots jealously.

Of course to grab a few you need a boat, which is my segue into this weeks featured client – Mariner Aluminium Custom Boats.

A family business, based in Murdunna south east of Hobart, They manufacture and refit quality Aluminium Boats for domestic and commercial use.

Resilience redesigned their logo, designed and printed their stickers and developed a web site for them. check them out below:

 

 

Logo Design

Graphic  Design

Stickers:

Web Design

Visit Site: http://marineraluminiumboats.com.au/

05
Feb

The Freestone Identity

Now here’s a project we could really sink our teeth into. New Identity, new web site and all the trimmings.

Business cards, letterhead, signage and presentation folders were all items we designed around the new Corporate identity we developed for Freestone Building Surveying.

We love crafting new logos and branding for businesses. It gives us a real kick seeing our creative efforts go by on a vehicle or drive past offices adorned with signage we have created.

The work we have done for Freestone Building Surveying is no exception. Check out the logo, stationery and web site below.

Graphic Design

Business Cards

 

  

Letterhead and Folder

 

Vehicle Signage:

 

Branding

Web Design

Visit Site: http://www.freestonebuildingsurveying.com.au/

20
Dec

Wobbly Waves

I’m not much of a surfer. When it comes to hanging 10 I’m usually using the other 10 (fingers) to pull my boardies out of my bum crack after getting dumped yet again.  Mind you I haven’t had a go at it for a while now, seeing it more as a younger person’s game. As someone who has trouble standing on dry land I’d say balancing on a surf board while it careens toward shore powered by a wall of fast moving water would be a tad beyond me.

Probably better that I stick to safer pursuits like stamp collecting or scrabble.

I have an admiration for surfers though, well most of them, some of them are a bit stroppy –  like the bloke who told me the next time I drop in on him he’d slash my floaties. Ironic really – I’d actually nodded off on my board in the shallows and drifted out. The only decent wave I’ve ever caught and I was snoring.

Surfers in general though exude that healthy lifestyle and laid back attitude that I admire. Bronzed demigods and goddesses, who smell of salt and coconuts and say cool things like “If it swells, ride it” and “totally tubular dude”. They can be a bit territorial though, who can forget Mick Fanning punching out a shark for invading his patch of water.

I guess it’s like any other activity though – a surfer is only as good as his/her gear. Yep – another segue coming!

Redbill surf are a Tassie institution and their new Kingston store is chocked full of gear, clothes and accessories for Surfers, Skateboarders and Moto Cross.

They also have an awesome web site developed by Resilience Marketing.

Cowabunga dude – check it out below:

Web Design:

redbill

Visit Site

12
Dec

Thank God for WiFi and Coffee!

School Holidays for my family were spent at the Swansea Caravan Park where my parents had a caravan set up all year round.

Doesn’t sound all that exotic in this day and age where kids are more likely as not to go to Thailand or Bali on holiday than the East coast of Tasmania. I loved it though, long days lounging around the pool, playing eight ball, Space Invaders and table tennis in the games room and generally getting up to mischief and mayhem with the other kids from around the Apple Isle.

Life at the Caravan Park was full of the good stuff – fishing, swimming, good times with your mates and more laughter than I remember in any period of my life since – and I laugh a lot 🙂

Not surprisingly I still get misty eyed when I think of Swansea and I find myself heading up that way as often as I can. The affinity I have for Swansea however, is not transferable to my kids, as I found out on a recent drive up there.

Setting out mid morning with Miss 12 and Miss 14 safely buckled up, excited to be heading back up the East Coast, everything started well enough. The girls were in good spirits, the sun was shining and the Stones were on the stereo. Happy days 🙂 Somewhere near the Airport the girls lost interest in “Dad Rock” and conversation and out came the  headphones, Spotify cranked up on each of their iPhones and just like that Dad was alone. Oh well, still got the Stones I thought, and sang along for the next 25 minutes or so until half way up Bust Me Gall Hill rumblings of discontent began from both girls simultaneously. Mobile reception had dropped out, apparently the most significant peril of modern life for adolescent girls. Music stopped, snap chat stopped, Minecraft stopped, Life stopped.

Suddenly I was copping it from both of them, What’s this music? How long before we get there? Why didn’t you get Vodafone instead of Telstra? – Amy said she had reception all the way. Why do we have to go to Swansea anyway?

Now I’m a reasonably patient guy but I was copping it both barrels in a co-ordinated attack and I was getting a little hot under the collar. Fortunately just around the next bend an Oasis appeared in the form of the Buckland Road House – FREE WiFi! Couldn’t get off the road quick enough!

A calming coffee for me, hot chips for the girls, a quick download of some music the girls could handle if they lost reception again instead of the Dad Rock and we were on the road again all of us much happier.

And Swansea? Can’t speak for the girls but as usual I loved it!

As usual there’s a segue – Check out the Buckland Roadhouse’s web site designed by Resilience below.

Web Design:

Visit Site