THE BLOG

17
Jul

Nailed It

I’m a little out of my comfort zone here. When it comes to nails I’m a lot more familiar with clouts and round heads than acrylic overlays and manicures.

And according to wikipedia Shellac is a resin secreted by the female lac bug, on trees in the forests of India and Thailand. It is processed and sold as dry flakes and dissolved in ethanol to make liquid shellac, which is used as a brush-on colorant. I wonder how many women know they are actually walking around with bug product from the sub continent lovingly applied to their fingernails.

Whether I understand it or not is a moot point – the manicure and nail business is substantial. So big in fact that when I thought I’d do a bit of research to write this (hey – I do research!)  I started typing how often should into google and how often should you get a manicure was the first suggested result. Not how often should you brush your teeth, walk your dog, watch Game of Thrones or millions of other activities – how often should you get a manicure.

Now you’re finished googling and found out my research is a bit dodgy (did you get wash your sheets or poop?) let me tell you about Elegant Tips and Toes in Kingston.

They have a full range of Nail and Manicure services and an awesome TV commercial, logo and web site designed by us.

Don’t believe me? Can hardly blame you based on my “research”!

Proof’s here though:

TV Commercial:

Branding:

elegant

Web Design

elegant-web

Visit Web Site

 

12
Jul

Dentophobia and other afflictions

So most people are scared of something right? Snakes, spiders, heights, flying, public speaking are some things that can turn the most robust person into a quivering pile of jelly, cowering in a corner until somebody else makes the bad thing go away. Unless you have Pantophobia, the fear of everything, with Pantophobia nobodies making the bad thing go away.

Phobias are an accepted part of our makeup, commonly discussed over a sauv blanc or beer with our friends – “oh, i could never do that, xxxx scares the crap out of me” (apologies to people with xophobia, the fear of the letter x – ok I might have just made that up !) The point being that phobias are almost celebrated, in fact many people try to outdo each other with tales of their phobia induced wussiness.

My family is pretty typical I think, we cover a wide range of phobias between us. Included in the list are the common ones – public speaking, snakes, spiders. One family member is so scared of spiders that when a Huntsman appeared in front of him when driving he simultaneously floored the accelerator, let go of the wheel and screamed like Ned Flanders did when his bible fell in the pool.  Fortunately no-one was hurt and he managed to drive home three hours later when the exterminators had given him the all clear.

I’m not immune either, my phobia is the dentist or Dentophobia. Not sure why, but it’s always been there lurking in the background. Fine with heights, creepy crawlies and blue smarties but the thought of fronting up to the dentist makes me break out in a bad case of no freaking way. Fortunately for me it’s a common fear and dentists have been on to it for a while. They offer things like sedation dentistry which means I get to hang on to my phobia like a security blanket but not have my teeth rot out of my head.

One of Hobart’s best dental surgeries is Weidenbach and Associates in Campbell St. Tony and his team are well practiced in dealing with dentophobes and non dentophobes alike and offer a full range of dental services including teeth straightening with the fantastic Inman Aligner.

Resilence Marketing have used almost all of our creative team to help Weidenbach and Associates with rebranding – developing a new logo, a raft of stationery items, a new web site and subsequent television advertisements kept us busy! We’re wrapt with the result.

What do you think:

Television Commercial:

Branding:
weidenbach1

weidenbach2

Web Design:

weidenbach

View site: http://dentist-hobart.com.au/

 

04
Jul

Howrah Fresh an Eastern Shore Institution

Conveniently paced on Rokeby Rd on the way to Lauderdale is Howrah Fresh Fruit and Vegetable Market, an eastern shore institution.

Lawrence and Eris Gino have owned and operated the business for the past 7 years and Resilience Marketing are fortunate to count them among our valued clients.

In addition to providing the best quality fruit and vegetables to their customers, they also stock a great range of groceries, deli goods and bakery items. They’ll even deliver to your door making great produce even more convenient and accessible.

The locals are obviously already in the know but for the rest of us, next time you are planning that day trip down to South Arm or Opossum Bay, drop in and fill up your picnic basket with some great fruit, cold cuts and bakery goods and say g’day to Lawrence. He’ll be the one smiling at you!

Here’s the web site we did for Howrah Fresh a little while ago:

Visit Site

27
Jun

EOFY and other nightmares

Ah the end of June – days are short, nights are long and for a while at least, all semblance of fun seems to have gone up in smoke with the Ogoh Ogoh at Dark MOFO the week before.

Fresh from gorging ourselves at Winterfeast, taking selfies in front of art installations that most of us will never understand and joining the hordes attempting to drink the town dry, it’s now time to put our feet up, reacquaint ourselves with what’s happening on Masterchef, The Voice, House Rules or whichever flavour of “reality tv” floats your boat.

Unless you are a small business person that is. For those of us that work for ourselves it’s time for the annual unpleasantness that is the world of the TLA – Three Letter Acronym.

If you are an SME it’s time to be the CFO and reconcile your GST for your BAS to give to your CPA to prepare your P&L to keep the ATO happy. A saga in a sentence!

Conjures up images of Dickensian like figures, burning the midnight oil, scratching on parchment with quills under candlelight doesn’t it! It’s bit more civilised than that these days, computers and heat pumps are the go but the reality is most of us are so busy working in our businesses that taxation compliance is strictly an after hours activity.

Then again it could be time for another TLA – D+P

Darko and Partners are Accountants / Tax Specialists with over 20 years experience who get a kick out of helping Small to Medium Businesses succeed. The world of the TLA is their domain! They’ll happily deal with the acronyms allowing you to reacquaint yourself with your family, put bum grooves back in your couch, reassemble your train set or whatever else you’ve been lacking the time to do.

They’ve been clients of ours for a while now and we were fortunate enough to be trusted with their corporate identity and branding work.

Check it out below:

Darko-logo

For a more in depth look here’s some examples of the logo in different settings:

Business Cards DARKO + PARTNERS bcards FINAL#6

Letterhead: DARKO + PARTNERS LHEAD FINAL VER2

With Compliments: DARKO + PARTNERS WITH COMP#3

 

For further examples of the branding work done by our talented team of designers please look under branding in our folio.

19
Jun

Boats and Beer – Hurricane have got you covered!

This weeks shout out is to Rod and his team at Hurricane Outdoor Solutions and Hurricane Marine.

Rod runs both businesses and chances are if you maintain a boat or have ever had a beer outdoors in Salamanca you’ve been up close and personal with their handywork.

Hurricane Marine operate out of Prince of Wales Bay and provide a number of boat set up, maintenance, rigging and salvage services in addition to other marine services.

Hurricane Outdoor Solutions provide Outdoor Umbrellas, Awnings, Retractable Roofs and Outdoor Heating for entertainment venues and private homes. A quick walk down the waterfront of Hobart and Salamanca on a cool night and the number of people sitting outside enjoying a beverage or a feed are testament to how effective Hurricane Outdoor Solution’s installations are.

Resilience are chuffed to have Rod and Hurrican Marine and Hurricane outdoor solutions as clients and have completed a number of projects for both businesses including Branding and Web Sites for both businesses.

Take a look here:

Hurricane Marine

hmarine

Web Design:

hurricanemarineweb

Visit Site

 

Hurricane Outdoor Solutions:

Branding:

houtdoor
Web Design:

hurricaneWeb

Visit Site: http://hurricaneoutdoorsolutions.com.au

 

13
Jun

Fruit glorious fruit

OK, so I’m a bit of an addict when it comes to fruit. Except pineapple – in my opinion anything that looks like Sideshow Bob on a plate should be ignored as a food and used as a pinata or target practice by our armed forces. Sam Panopoulos, a Greek restauranteur, living in Canada, who first decided to add pineapples to pizza died recently and whilst he was probably a great bloke I can’t bring myself to mourn the loss of a man who did the world its second biggest disservice, the first of course being Fred Trump and his wife not using effective birth control.

Tasmanian fruits though are the bomb! No longer just the Apple Isle, our little state also punches above it’s weight with Pears, Cherries, Grapes, Stone fruits and Berries in varieties too numerous to mention. Whilst our cooler climes are best suited to these fruits, Tasmanian Governors have been know to scarf the odd banana grown in their very own garden and many other species of fruit are grown around Tassie. Big bucks involved too – $27 million in exports in 2015 and growing, let alone the national market.

Such economic considerations pale into insignificance when enjoying a cherry pie or a berry sundae though! Our awesome fruit producers can send as much as they like overseas, as long as there’s enough left over for me to bung it in some pastry, throw some ice cream on the side and wallow on the couch afterwards a very contented man!

Resilience Marketing have just completed a successful television campaign for Fruit Growers of Tasmania, creating awareness around their conference held in Launceston in late May. A resounding success all round, we are looking forward to continuing our relationship and being involved in the next event.

And apple pie – we’re really looking forward to apple pie!

Here’s the ad:

 

 

06
Jun

Confessions of a Limo Driver

Ever wondered what’s going on behind the dark glass as a limo glides gracefully by? Are the occupants simply looking at you, looking at them, with smug expressions on their faces or is something more salacious going on? Liz and Steve from Tasmanian Luxury Limousines have seen it all in their time driving around the well heeled, a bloody long time too – they’ve been at it since 1967!

Mind you, discretion is the name of the game – loose lips sink ships and all that, but Hobart ABC radio listeners had a rare opportunity to peek behind the privacy screen recently when Liz and Steve opened up during an engaging and funny interview about their time together in life and as the owners of Tasmania’s premier limousine service.Continue Reading..

30
May

Call Keith Lello!

Resilience is all about relationship building, not just when we are actively working with our clients on current projects but also in between jobs. We thought we’d feature our longstanding client Keith Lello and his business CashMasters today.

An institution on the Hobart Insurance scene, Keith and CashMasters have been giving great advice on Commercial and Personal Insurances and Investments, Financial Planning, Superannuation and Home Loans for years. Don’t just take our word for it though – check out his web site, built by Resilience of course!, to find out the huge range of advice areas and products Keith can help you with.

The TV commercial we made CashMasters is below as well – follow the bouncing ball!

TV Commercial

Web Design

cashmasters-Web

 

Visit Site

24
May

Shed loads of sheds!

We completed a web site a little while ago now for our fantastic clients The One Stop Shed Shop in Mornington that we thought we should share with you.

Paul Purdon and his experienced team have forgotten more about sheds than most of us will ever know. The name isn’t some catchy gimmick either – they literally do the lot! From design, dealing with Councils, coordinating tradesmen through to installation and everything in between, their clients rest easy knowing everything is covered in a professional manner.

Resilience have completed numerous projects for The One Stop Shed Shop. In addition to the web site we have produced several television commercials and explainer videos. Check them out below and if you are in need of a Shed, Garage or Barn get in touch with Paul and his team for great service and competitive pricing.

Hmm – man shed on the way maybe!

 

Web Design:

toss

 

Visit Site: http://theonestopshedshop.com.au/

Television Advertising:

Web Video:






18
May

Where’s the meat?

Growing up; dinner was always meat and three veg served precisely at 6pm, the only exception being a bbq when it was just meat, bread and a token salad which usually went to the managerie of chooks, guinea pigs and mice the next morning. We were a family of carnivores no doubt about it, other food types existed solely to accompany the protein on the plate.

I remember vividly one night in the mid eighties when I thought I’d give mum a night off and cook dinner. Into the 72 Corolla Coupe and down to Purity in Sandy Bay I went, shopping list in hand, returning about 45 minutes later with two brown paper bags laden with the ingredients for my culinary maiden voyage. Took a bit longer than I expected though so the 6pm deadline was not going to be achieved and I was under pressure right from the start and things went downhill from there really!

Following Margaret Fulton’s Chow Mein recipe I raced through the first few processes – chopped the cabbage, mushrooms and other veggies, got them sweating off on the stove and put the rice on. Awesome I thought – this cooking caper is easy. Step 4, remove veggies from the pan and fry the mince with garlic and ginger is where I came unstuck – I had the garlic and ginger but the mince never made it into my shopping trolly. Oh crap I thought when I looked at the clock and realised it was 5.55. Back then the supermarkets closed at 6, no redemption possible there. A hasty search of the cupboard revealed a solitary can of kidney beans – oh well that’ll have to do then! In they went, veggies returned and the stock and noodles completed the first vegetarian meal ever served in our household – albeit unintentionally.

Watching the old man look suspiciously at the bowl in front of him, I have an appreciation for the nervous looks on Masterchef contentant’s faces when when they face the judges. After the first fork full he dug through the bowl for about 30 seconds, finally raised his eyes to mine and said – Where’s the meat?

Um…well, about that…! Needless to say I wasn’t trusted with the cooking duties after that.

For my fellow meat lovers though Resilience Marketing have been trusted with developing the brand and web presence for Cluny Farms a local business who bring packaged sides of Beef, Lamb and Goat straight from the farm to your door. And at prices that won’t break the bank or force you to take out a second mortgage!

Matthew is committed to the principles of sustainable farming and animal welfare whilst keeping costs down to his customers. Grass fed beef and lamb ensures the quality of his produce is exceptional as well.

Check out what we’ve done for Cluny Farm below.

Web Design:

cluny

Visit Site

Branding:

cluny-1 cluny2 cluny3