THE BLOG

16
Jan

Happy New Year!

Happy New Year! Here’s hoping 2018 is a prosperous and happy one for all of our valued clients and friends around Hobart and beyond.

What better way to kick off the year than a shout out to an organisation that we have done a lot of work with who do great work on behalf of their members and the community in general.

We’ve been working with RSL Tasmania for some time now – we publish their On Service magazine, designed and developed their web site and have completed numerous graphic design and advertising projects for them over the years.

The RSL was founded in 1916 to provide comradeship and support to Australia’s veterans and their families. It’s core objectives are the welfare of war veterans, serving members of the ADF, ex-servicemen and women and their dependants; and to act as an advocacy for them. In addition to this the RSL is committed to Commemoration and Remembrance of those Australians who have given their lives in War and to instill in the Australian people the patriotic, loyalty and pride which the League has for the Nation, it’s people, the Crown and the Flag.

Resilience Marketing are proud to be associated with RSL Tasmania and feel honoured to be trusted with their two main forms of communication to their members – their web site and On Service magazine.

More recently we have also started working with the Hobart RSL Sub-Branch in helping them make people aware of their new digs within the Hobart Workers Club, another Hobart institution. They’re still going strong, still supporting former and serving members and have been doing so for over 100 years.

Resilience have developed a press ad and a joint flyer for them and the Hobart Workers Club to help get the word out. You can check them out below:

Once again happy new year to all – and watch this space for more news from the Resilience team!

 

Press Ad:

Printed DL Flyers

 

20
Dec

Wobbly Waves

I’m not much of a surfer. When it comes to hanging 10 I’m usually using the other 10 (fingers) to pull my boardies out of my bum crack after getting dumped yet again.  Mind you I haven’t had a go at it for a while now, seeing it more as a younger person’s game. As someone who has trouble standing on dry land I’d say balancing on a surf board while it careens toward shore powered by a wall of fast moving water would be a tad beyond me.

Probably better that I stick to safer pursuits like stamp collecting or scrabble.

I have an admiration for surfers though, well most of them, some of them are a bit stroppy –  like the bloke who told me the next time I drop in on him he’d slash my floaties. Ironic really – I’d actually nodded off on my board in the shallows and drifted out. The only decent wave I’ve ever caught and I was snoring.

Surfers in general though exude that healthy lifestyle and laid back attitude that I admire. Bronzed demigods and goddesses, who smell of salt and coconuts and say cool things like “If it swells, ride it” and “totally tubular dude”. They can be a bit territorial though, who can forget Mick Fanning punching out a shark for invading his patch of water.

I guess it’s like any other activity though – a surfer is only as good as his/her gear. Yep – another segue coming!

Redbill surf are a Tassie institution and their new Kingston store is chocked full of gear, clothes and accessories for Surfers, Skateboarders and Moto Cross.

They also have an awesome web site developed by Resilience Marketing.

Cowabunga dude – check it out below:

Web Design:

redbill

Visit Site

12
Dec

Thank God for WiFi and Coffee!

School Holidays for my family were spent at the Swansea Caravan Park where my parents had a caravan set up all year round.

Doesn’t sound all that exotic in this day and age where kids are more likely as not to go to Thailand or Bali on holiday than the East coast of Tasmania. I loved it though, long days lounging around the pool, playing eight ball, Space Invaders and table tennis in the games room and generally getting up to mischief and mayhem with the other kids from around the Apple Isle.

Life at the Caravan Park was full of the good stuff – fishing, swimming, good times with your mates and more laughter than I remember in any period of my life since – and I laugh a lot 🙂

Not surprisingly I still get misty eyed when I think of Swansea and I find myself heading up that way as often as I can. The affinity I have for Swansea however, is not transferable to my kids, as I found out on a recent drive up there.

Setting out mid morning with Miss 12 and Miss 14 safely buckled up, excited to be heading back up the East Coast, everything started well enough. The girls were in good spirits, the sun was shining and the Stones were on the stereo. Happy days 🙂 Somewhere near the Airport the girls lost interest in “Dad Rock” and conversation and out came the  headphones, Spotify cranked up on each of their iPhones and just like that Dad was alone. Oh well, still got the Stones I thought, and sang along for the next 25 minutes or so until half way up Bust Me Gall Hill rumblings of discontent began from both girls simultaneously. Mobile reception had dropped out, apparently the most significant peril of modern life for adolescent girls. Music stopped, snap chat stopped, Minecraft stopped, Life stopped.

Suddenly I was copping it from both of them, What’s this music? How long before we get there? Why didn’t you get Vodafone instead of Telstra? – Amy said she had reception all the way. Why do we have to go to Swansea anyway?

Now I’m a reasonably patient guy but I was copping it both barrels in a co-ordinated attack and I was getting a little hot under the collar. Fortunately just around the next bend an Oasis appeared in the form of the Buckland Road House – FREE WiFi! Couldn’t get off the road quick enough!

A calming coffee for me, hot chips for the girls, a quick download of some music the girls could handle if they lost reception again instead of the Dad Rock and we were on the road again all of us much happier.

And Swansea? Can’t speak for the girls but as usual I loved it!

As usual there’s a segue – Check out the Buckland Roadhouse’s web site designed by Resilience below.

Web Design:

Visit Site

27
Nov

The cure for wobbly boots

So these days I’m a little unsteady on my pins. A medical condition has led to muscle wasting in my legs and whilst I can walk around all day on the flat I generally have more than my fair share of stumbles, tumbles and outright nose dives. As a sobriety test though it works pretty well – If I’m out on a big night I blame the first two excursions to the floor on my feet but on the third one it’s “Na you’re pissed, time to call a cab!”

I think the most embarrassing tumble I’ve ever taken though happened in my 20s at Rosny Park Golf Course. As usual the place was packed with fellow hackers, and as usual I was mouthing off to everyone in my group how I was going to give them a golfing lesson. It was a cold, wet day in August and it was my turn to tee off on the third hole. Anybody that ever played Rosny back in those days knows that that was a busy part of the course. It’s a shared tee for the 2nd and 18th holes, The 1st, 3rd and 17th greens are right next to it and it always became a bottleneck with golfers aplenty tapping their feet impatiently waiting to tee off.

So on that day we had the four in my group waiting to go, a group behind us also waiting for the 2nd tee, The same thing happening for the 18th and the surrounding greens full as well – close enough to 30 people hanging around watching me as I stepped up to the tee. I wish I could say that I was a gracious and sportsmanlike figure like the golfers of legend but in reality I was more Happy Gilmour than Jack Nicklaus. Mouthing off was second nature and I did plenty of it before starting my back swing.

That’s where it came unstuck, literally! – my old KT-26s didn’t hold so well in the mud and I could feel my feet going out from under me as the club started it descent towards the ball it was never going to get anywhere near.  Before I knew it I was flat on my back, wallowing in the mud like a prize hog, the club having left my grip and almost decapitating a player on the 17th green, with over a score of previously bored golfers pointing fingers and laughing their heads off.

To add insult to injury I still had 17 holes to play caked in mud and copping  constant and merciless stirring from my mates and the group behind us whenever they caught up which was often! Nearly 30 years later I’m still hearing about it when I catch up with the boys on a Wednesday night.

I don’t reckon Grip Guard could have helped me that day, but these days as someone who’s prone to slipping on wet, loose or slippery surfaces, I find their work invaluable. From massive projects like resurfacing footpaths in St Helens through to residential applications like driveways, paths and wet areas Kim and his team have been making Tasmania safer for all of us.

They’ve been with Resilience for some time now and we’ve completed a web site for them as well as designing their business cards among other projects.

Web Design:

Visit Site

Graphic Design:

 

 

22
Nov

Building Things

This week’s shout out goes to Vos Constructions, the people responsible for the incredible $12 million revamp of the Tasmanian Museum and Art Gallery among other high profile building projects around the state.

A lesser known, but growing part of their business is shopfitting and they have already assembled an impressive array of clients both here in Tasmania and on that much larger island to our north.

Emirates Leisure Retail Australia (Hudsons Coffee), Luxottica (OPSM, SunglassHut and Laubman and Pank), and Bakers Delights are some of the international and national organisations enjoying the Vos shopfitting experience as well as major pharmacy retail groups such as TerryWhite Chemists, Priceline, Chemmart, Discount Drug Stores and Chemist Outlet.

Resilience were stoked to be asked to develop a magazine ad to publicise their excellent work in the Macq01 Restaurant for the Federal Group recently in addition to the magazine ad we developed for them after their fit out of the Hudsons Coffee outlet at Sydney Airport.

Graphic Design and Magazine Placement:

13
Nov

Be Safe Out There

I come from a long line of country folk. My forebears were robust types that lived through wars, depressions, droughts, floods and other natural disasters with nary a complaint and a practicality borne from just having to get on with it or you won’t be eating anytime soon. They were farmers, graziers and saw millers and I’d like to say their blood courses through my veins but when it comes to farming I’m a card carrying member of City Boys R Us.

When I was growing up we used to visit my country cousins occasionally and the land was always a pleasant place for me to visit, but I wouldn’t want to live there. My mum once suggested that I spend the summer holidays at my Uncle Bluey’s farm in the mountains instead of the usual swimming, cricket and hanging with my friends and I screamed louder than a millennial who’s lost his wifi.

Of course in this day of tree changes and hobby farming the lines between city folk and country folk have blurred and more and more people are being drawn to the rural or semi-rural lifestyle. Towns like Woodbridge, Cygnet and Huonville which were dying the death of a thousand cuts back in the 90’s have a renewed energy, increased tourism and facilities in the form of restaurants, cafes and B&Bs and cottage industries are booming.

You would think that this exodus of unskilled city people moving to and working farms would lead to an increase of accidents on the land but the opposite is actually occurring. In the late 1980s and early 90s there were an average of nearly 150 accidental farming deaths per year. That number has steadily fallen and last year there were 63.

Education and resources relating to safe farming practices is freely available for hobby farmers and fair dinkum farmers alike and the increased awareness and education is clearly having an impact in keeping people on the land safer.  Resilience are proud to have been involved in producing a raft of materials for Safe Farming Tasmania including an Induction Handbook and accompanying video, printed materials and electronic versions loaded onto a usb stick.

Here’s a look:

 

Corporate Video

Supplied on branded USB drive – here’s an idea of the content

Graphic Design

Business Cards

Stickers

Handbook

Style Guide

06
Nov

The Underdog’s Lament

Walking through a market a couple of weeks ago, I came across an old toy replica of the General Lee from the Dukes of Hazzard.

I didn’t buy it but I irritated my girlfriend no end for the next three hours with Roscoe P Coltrane quotes which gave me infinitely more pleasure :). You know the ones – We’ve got ourselves a hot peeeeerseeuuuute and coo coo coo I hollered gleefully as we followed an old man with a hat on, doing 35 km/h in a circa 1960 Morris Major down Main Rd, New Town.

It dawned on me then that A. if I didn’t drop the redneck “Looosianna” accent soon I’d be single again and B. I’ve always identified with the underdog more than the hero. I don’t even remember the cast of Dukes of Hazzard other than Rosco P Coltrane and Daisy (for obvious reasons!) but I could come up with Rosco quotes ad nauseum. Apparently causing nausea at the same time if the stony silence from the passenger seat was any indication.

Some of the gems that rolled off  my tongue were ” Do you know who I am? I’m Sheriff Rosco P. Coltrane and when he tells ya to scoot, he means scoot. That goes for you too you little Turban Tucker” and “Oh, he is stupid! I mean, I mean even the dipsticks call him a dipstick!” Of course I made up quite a few as well in my best Southern accent but stopped when I noticed her googling Dr. Kavorkian on her phone.

Hmm where was I?, Oh that’s right – underdogs.

I was always willing Wylie E. Coyote on, I mean it was a cartoon – why couldn’t the bloody road runner die? – They killed Kenny every week on South Park. Dick Dastardly and Mutley – destined to forever finish second and don’t get me started on Elmer Fudd, poor bugger never did get his wabbit stew!

Curiously though my favourite real life underdog was also a Roscoe – Roscoe Tanner the American tennis player with the massive left handed serve. He won an Australian Open but finished up runner up in the other majors and every other tournament of note. I was a huge tennis fan as a kid and his serve was something to behold when it wasn’t coming back at him quicker than a toupee in a hurricane. Unfortunately for him McEnroe, Connors, Vilas et al were playing in the same era so he didn’t get the chocolates all that often.

Perhaps if he had had a better coach….. nice segue into this weeks featured client. Marty Nidorfer – you guessed it – Tennis Coach!

We designed and printed a brochure for him a little while ago.

Check it out here

31
Oct

Stand Out!

At Resilience we’ve been helping business be seen for over 25 years now.

Once synonymous with the Resilience Report, a budget tv advertising and radio advertising package which helped hundreds of Tasmanian businesses showcase their products and services, Resilience helped pioneer cost effective advertising in the Tasmanian market. Hard to believe that the last Resilience Report aired 10 years ago!

We’re proud of our roots, which made us a household name in Southern Tasmania, but we’ve moved on a bit from those days now.

We are all about finding quality solutions to get our client’s message out to the market place and have added many strings to our bow in order to do this. Having evolved into a full service Advertising Agency, we take a consultative approach with our clients to find the best medium or combination of mediums to ensure their brand rises above the pack. We’ve fully embraced web technology and social media and added them to our more traditional electronic media solutions in addition to one of our fastest growing areas, outdoor advertising.

With our superscreen displaying ads 24/7 at the Elwick Showgrounds and the utilisation of traditional billboards we are literally showcasing hundreds of Tasmanian, National and International brands every day to thousands of people.

To find out how we can help your business give us a call on 03 6224 6888 or use the contact form on this site.

 

23
Oct

Releasing our inner Rock Gods!

Resilience Managing Director, Darren Roach and his wife and fellow Director, Jody attended the WIN TV Aust Connect networking event at Hamilton Island last week as guests of the WIN Network.

Apart from the formal events associated with these conferences they also got to let their hair down (literally!) and rock the night away as their alter egos, Slash and Tina Turner.

From all accounts everybody had a great night although it may take some time for the Hamilton Island Conference Centre dance floor to recover from a Tina Turner lead all in rendition of the Nutbush City Limits dance!

Resilience would like to thank WIN TV for a terrific conference, where many contacts and new business relationships were formed.

17
Oct

Here’s one for the Nay sayers!

I was an outside kid. If the sun was out – I was out. Usually with my mates on our Malvern Star 10 speeds cruising the neighborhood or staging epic cricket test matches at Parliament St. Oval until the birds’ evening chorus signaled that it was time to go home and scoff down whichever version of meat and three veg was on the plate that night.

Rainy days were a nightmare. No DVD’s, Playstations or facebook back in those days. Just books and whatever was on one of the two channels available on the box. Video Recorders were just coming in but we didn’t have one so The Secret Seven and Famous Five would become my world until the Sun came out and I could get back to clobbering Tony Grieg all over the park again. Then one year we got pong – the first tv game. Two vertical lines on each side of the screen which went up and down and a square which acted as a ball. This was the most fun you could have indoors, hey – I was 10!, and my mates and I would play it for hours or at least until the sun shone again and the Ashes could continue.

I had no idea what made it work, and I had no interest in finding out either which may have been a mistake in retrospect. Games have come a long way since pong and each successful game has created untold wealth for their creators.

Take Robert Nay for example. At the ripe old age of 14 he created a game called Bubble Ball, put it out to the world and was a millionaire before his 15th birthday. It’s been downloaded from iTunes 16 million times – 2 million times in it’s first two weeks back in 2010 earning Robert a million dollars in that fortnight alone. All because young Robert had an idea and some coding skills.

How does your 14 year old get these coding skills? Well, I’m glad you asked!

Here’s the answer – a series of live radio reads and a radio commercial organised by Resilience for Coder College.

 

Live Read

Live Read

Live Read

Commercial

 

Is your child the next Robert Nay?