THE BLOG

28
Aug

Design on Track

We’re lucky here at Resilience to have many long term clients who have trusted us over the years to make a real difference to their business by getting their message out over a variety of mediums – traditional and web based.

Our awesome clients, Tasmanian Sliding Door Repairs,  are one such business who have utilised a number of our services: web design, television advertising, graphic design, magazine advertising and printing – which has raised their brand awareness and profile across a number of demographics. One of our latest projects for them was to design and print a corporate brochure outlining their Corporate and Domestic Services. We also provided an electronic version which can be emailed directly to prospective customers.

See the brochure below along with a number of projects we have completed for Tasmanian Sliding Door Repairs.

Call us today on 03 6224 6888 to enquire about our design and print services.

Print: Brochure

 

 

Branding:

logofp_Page_2

logofp_Page_3

Television Commercial:

 

Web Design:

tsdr-web

16
Jul

Welcome to a winter wonderland

I used to dread travelling to the mainland and telling people I was from Tasmania. Whilst I loved the place, I was immediately made to feel inferior through the “good natured” jokes and jibes directed at me by seemingly everyone I encountered. You know the ones – How do you spot a Tasmanian? He farts Snowflakes and Tasmania, proof that Kiwi’s can swim. Of course there was also the “family jokes” which got a bit tiresome. Tasmania was viewed as quaint at best with the majority view being somewhat less complimentary.

How times have changed. Driven by tourism, wealthy sea/tree changers and our reputation for world class art, food and wine among other things, Tasmania is seen as a must visit destination for Australians and international visitors alike. Our economy is booming, winter – which used to be a time of hibernation, is alive with festivals and events and there is a vibrancy and pride about the place unmatched anywhere else in the country.

Far from being the butt of jokes from our neighbours on the big island to the north, now a declaration that you are Tasmanian is met with outright envy and wistful looks from people yearning to visit and experience all things Tasmanian.

Playing their part in this renaissance is Tasmania Living Magazine which showcases much of what we love about our beautiful Isle and encouraging visitors to come and love it too.

Resilience Marketing have a great association with the magazine and have completed several projects for them, after all we’re proud Tasmanians too!

 

Television Commercials

Web Design

Visit Site: http://www.tasmanianliving.com.au/

11
Jul

Explaining Explainers

Explain

verb: explain; 3rd person present: explains; past tense: explained; past participle: explained; gerund or present participle: explaining
make (an idea or situation) clear to someone by describing it in more detail or revealing relevant facts.

We’re pretty good at explaining here at Resilience, in fact you might say explaining is our specialty.

We explain our client’s products and services on Televison, Radio, Printed Fliers and Web Sites every day.

We especially love explaining with explainer videos – specifically designed for email and embedding into web sites.

Whether it’s a short text based promotional animation like the one shown, or scripted video promotional and training video, we have the personnel and the expertise to explain your business and it’s products and services so well even Ms Hanson will understand. And she will like it!

30
Apr

Join the club!

The Sports Riders Club of Tasmania have been great clients for Resilience Marketing – We developed their web presence a couple of years ago, which included online membership signups and Race and Ride day entries as well as general information about the club and Sports Bike racing in general.

We’ve also developed television advertisements for them – such as the general one below and some others which have publicised specific events they have held recently.

In fact sporting clubs and community clubs are a great fit for Resilience Marketing – we are able to streamline membership processes by developing a web presence allowing members to apply and renew memberships online, book and pay for club functions and events and also keep their members up to date with what’s happening at the club through social media linked to their news section on their web site.

In addition to this we have all traditional and online media covered when it comes to advertising and publicising the club and it’s events. Can’t go wrong!

Here’s the TV commercial and website for Sports Riders club of Tasmania

Television Commercial:

 

Web Design:

webSnapShot

View Website

16
Apr

Nice Catch!

Been a little while since we posted about what’s happening in the Resilience world, in keeping with todays blog subject I’d like to be able to say it’s because we all went fishing but the truth is a bit more mundane – our social media guy has been sitting on his backside watching netflix for a month following a foot operation. Says it was doctor’s orders – yeah riiiight!

Anyway if we had gone fishing it would have been with our clients Get Hooked Fishing Tasmania who have recently had their web site upgraded by Resilience Marketing.Continue Reading..

06
Mar

Renovators Delight!

This weeks shout out goes to a local business helping renovators, landscapers and builders all over the city.

Nathan Clothier bought Hobart Plant Hire last year and in doing so brought years of building experience to the business. They have hundreds of items for hire and expertise in the use of all of them.  With solid advice and the ability to pass on the tricks of the trade on every piece of equipment they hire they’ll make sure you have the right tool for the job and the knowledge to use it.

Here’s an idea of the equipment they hire:

For Landscapers

  • Excavators
  • Compactors
  • Bobcats
  • Rotary hoes
  • Trench diggers
  • Chain saws
  • Lawn gear

For Builders

  • Floor sanders and edgers
  • Jackhammers
  • Generators
  • Concrete mixers
  • Ladders
  • Impact drills

For Compaction

For everything from ride-on rollers to large and small compaction plates as well as rammers and pedestrian rollers.

 

When you’re taking on that next project go to the people that have the equipment you need and the knowledge to show you how to use it.

Here’s their web site – done by Resilience Marketing of course!

Web Design:

Visit Site: http://hobartplanthire.com.au/

 

19
Feb

Oh Crap!

I started work on the 2nd of January 1985 and I remember it like it was yesterday. Resplendent in grey Fletcher Jones pants, a cream and blue checked shirt and a pale green square bottom tie, I turned up at an Agricultural Business in Liverpool Street full of trepidation and reported to the Senior Livestock Clerk. I was to be the Junior Livestock Clerk, responsible for for all the crap jobs the Senior Livestock clerk didn’t want to do which was fair enough, he was after all the Senior livestock clerk.

One of those duties was recording livestock sales at the Bridgewater sale yards and running sales sheets to and from the auctioneer. To get to Bridgewater I’d have to cadge a lift with whichever Stock Agent was going by at the time which was OK- in the main they were good down to earth people keen to teach the city boy about the rural way of life and I had some great conversations and more than a few laughs going to and fro from the saleyards. Except for one guy, an Agent from down the Huon – maybe it was the pastel tie or my too long hair, but he took a dislike to me and delighted in making me uncomfortable. He even made me sit in the back seat of his vehicle, his dog taking pride of place in the front passenger seat whenever in his words he “drew the short straw” and had to give me a lift.

This was also the era that Normie Gallagher and the BLF were flexing their considerable muscle, despite some questionable and often violent means they and the union movement in general had gathered some real impetus and were knocking heads with the establishment all over the country. Of course a conservative Pastoral and Agricultural business considered itself to be part of the Establishment and any talk of joining a union was dealt with quicker than Warnie can scoff a pie.

So predictably things between me and the Huon agent came to a head and I had no recourse or protection from the company. Tired of the constant bullying, I started reacting which he in turn saw as insolence and our relationship reached a new low.

Then came the shittiest work day I have ever had – literally! Not exactly spritely on my feet at the best of times, I was running sales sheets to the auctioneer on a cold and rainy day when my feet went out from under me in one of the empty cattle races. I must have slid about 5 or six metres, throwing a few rolls in as I went through stuff I didn’t want to think about. If sliding in shit infused mud was an olympic sport I might have been marked down for style but still would have made the podium! I was covered from head to toe, stank like I’d been synchronised swimming in a sewer and I still had three hours to go at the saleyards before I could leave.

I cleaned myself off as best as I could, got through the next three hours, willing the clock to go faster so I could get home and change before heading back to work. Of course the Agents were all aware of my predicament so when the auction was over the sound of roaring engines and wheels spinning from the carpark was palpable. The Huon Agent had been waylaid by a client and was hastily nominated by the others, over two way radios from the safety of the road, to get me home.

Relegated to the backseat again and sitting on old tarps it was a pretty miserable drive back with not so subtle obscene mutterings coming from the drivers seat. At least the dog was showing more interest in me!

Then came his coup de gras. The car came to a sudden halt at Franklin Square and I was ordered out and told to find my own way home. Refused by taxi drivers and with well over an hour to wait for the next bus, which may have refused me anyway, I was forced to trudge three kilometres home covered in crap with my head down hoping that nobody would recognise me.

At that stage I was still two months shy of my eighteenth birthday and the lessons learned have stayed with me to this day. Treat others in the workplace with fairness, equality and respect and join a bloody union!

Which brings me to….

Resilience are proud to have worked with the National Tertiary Education Union. We helped them create some public awareness recently surrounding some UTAS practices through cinema advertising and outdoor advertising on our Superscreen.

Cinema Advertising:

Outdoor Advertising:

 

13
Feb

The not so humble Flattie

Some of my happiest days were spent at Swansea during school holidays as a kid. Our family were part of the temporary summer wave of “blow ins” that descended on the idyllic little town on Tassies East Coast every summer, setting up residence in our caravan which was permanently on site at the imaginatively named Swansea Caravan Park.

Long summer days were filled with beach cricket, table tennis and space invaders when it was raining, scarfing down hot buttered buns straight out of the oven from the local bakery and riding bikes with the posse all over town and beyond.

My favourite thing to do though was to get out on the water in Great Oyster Bay with my old man in his tinnie and fish for flathead. Back in those days if you put a line in with three hooks on it you’d pull in three fish and have three others chasing them up as you reeled it in. Most of the time there were a few of us in the boat, my sisters and brother often came out too which was great but I cherished the times it was just me and Dad drifting quietly in a comfortable silence while we waited for the next bite.

It wasn’t always beer and skittles though, sometimes the weather would come up unexpectedly and the gentle swell that had been lulling me into an almost hypnotic state would turn quickly into something more akin to a wave pool and result in a white knuckle ride back into shore. Or the time the engine wouldn’t start and the old man had to row from Dolphin Sands back to Swansea, a feat that to this day remains vivid in my memory.

It was a good feeling chowing down on barbecued Flathead fillets in the evening with the family knowing that I had helped put food on the table.

These days the humble Flathead, once considered the rat of the sea (albeit a tasty one!) are a lot harder to find and sell for upwards of $55/kg. The days of reeling them in as easily as shelling peas are long gone and the locals that know how and where to find them guard their secret spots jealously.

Of course to grab a few you need a boat, which is my segue into this weeks featured client – Mariner Aluminium Custom Boats.

A family business, based in Murdunna south east of Hobart, They manufacture and refit quality Aluminium Boats for domestic and commercial use.

Resilience redesigned their logo, designed and printed their stickers and developed a web site for them. check them out below:

 

 

Logo Design

Graphic  Design

Stickers:

Web Design

Visit Site: http://marineraluminiumboats.com.au/

05
Feb

The Freestone Identity

Now here’s a project we could really sink our teeth into. New Identity, new web site and all the trimmings.

Business cards, letterhead, signage and presentation folders were all items we designed around the new Corporate identity we developed for Freestone Building Surveying.

We love crafting new logos and branding for businesses. It gives us a real kick seeing our creative efforts go by on a vehicle or drive past offices adorned with signage we have created.

The work we have done for Freestone Building Surveying is no exception. Check out the logo, stationery and web site below.

Graphic Design

Business Cards

 

  

Letterhead and Folder

 

Vehicle Signage:

 

Branding

Web Design

Visit Site: http://www.freestonebuildingsurveying.com.au/

22
Jan

Shout out to Renshaw Stone

This weeks shout out goes to our awesome longstanding clients, Renshaw Stone.

Elliot and Annie Renshaw have been with us for quite a while now and we’ve completed numerous projects for them over the journey including their web site, an online ordering system and several television commercials.

Renshaw Stone supply and manufacture quality stone custom work for all domestic and commercial stone applications in kitchen, bathroom, laundry and washroom. Their precision cutting equipment and Elliot’s experience and expertise have allowed the business to prosper and carve a niche in the competitive building industry. Granite, Marble and other stone benchtops and fittings are highly sought after and Renshaw Stone have a reputation for quality and precision in their design, manufacture and installation.

Our latest work for Renshaw Stone comprises of two Web and Social Media videos aimed at their local domestic market and the corporate market.

See them below along with some other selected projects that we’ve completed on their behalf.

 

 

Social Media, Web and Corporate Videos

Television Advertising

Web Design:

reshaw

 

Visit Site: http://renshawstone.com.au/