THE BLOG

30
Apr

Join the club!

The Sports Riders Club of Tasmania have been great clients for Resilience Marketing – We developed their web presence a couple of years ago, which included online membership signups and Race and Ride day entries as well as general information about the club and Sports Bike racing in general.

We’ve also developed television advertisements for them – such as the general one below and some others which have publicised specific events they have held recently.

In fact sporting clubs and community clubs are a great fit for Resilience Marketing – we are able to streamline membership processes by developing a web presence allowing members to apply and renew memberships online, book and pay for club functions and events and also keep their members up to date with what’s happening at the club through social media linked to their news section on their web site.

In addition to this we have all traditional and online media covered when it comes to advertising and publicising the club and it’s events. Can’t go wrong!

Here’s the TV commercial and website for Sports Riders club of Tasmania

Television Commercial:

 

Web Design:

webSnapShot

View Website

16
Apr

Nice Catch!

Been a little while since we posted about what’s happening in the Resilience world, in keeping with todays blog subject I’d like to be able to say it’s because we all went fishing but the truth is a bit more mundane – our social media guy has been sitting on his backside watching netflix for a month following a foot operation. Says it was doctor’s orders – yeah riiiight!

Anyway if we had gone fishing it would have been with our clients Get Hooked Fishing Tasmania who have recently had their web site upgraded by Resilience Marketing.Continue Reading..

06
Mar

Renovators Delight!

This weeks shout out goes to a local business helping renovators, landscapers and builders all over the city.

Nathan Clothier bought Hobart Plant Hire last year and in doing so brought years of building experience to the business. They have hundreds of items for hire and expertise in the use of all of them.  With solid advice and the ability to pass on the tricks of the trade on every piece of equipment they hire they’ll make sure you have the right tool for the job and the knowledge to use it.

Here’s an idea of the equipment they hire:

For Landscapers

  • Excavators
  • Compactors
  • Bobcats
  • Rotary hoes
  • Trench diggers
  • Chain saws
  • Lawn gear

For Builders

  • Floor sanders and edgers
  • Jackhammers
  • Generators
  • Concrete mixers
  • Ladders
  • Impact drills

For Compaction

For everything from ride-on rollers to large and small compaction plates as well as rammers and pedestrian rollers.

 

When you’re taking on that next project go to the people that have the equipment you need and the knowledge to show you how to use it.

Here’s their web site – done by Resilience Marketing of course!

Web Design:

Visit Site: http://hobartplanthire.com.au/

 

19
Feb

Oh Crap!

I started work on the 2nd of January 1985 and I remember it like it was yesterday. Resplendent in grey Fletcher Jones pants, a cream and blue checked shirt and a pale green square bottom tie, I turned up at an Agricultural Business in Liverpool Street full of trepidation and reported to the Senior Livestock Clerk. I was to be the Junior Livestock Clerk, responsible for for all the crap jobs the Senior Livestock clerk didn’t want to do which was fair enough, he was after all the Senior livestock clerk.

One of those duties was recording livestock sales at the Bridgewater sale yards and running sales sheets to and from the auctioneer. To get to Bridgewater I’d have to cadge a lift with whichever Stock Agent was going by at the time which was OK- in the main they were good down to earth people keen to teach the city boy about the rural way of life and I had some great conversations and more than a few laughs going to and fro from the saleyards. Except for one guy, an Agent from down the Huon – maybe it was the pastel tie or my too long hair, but he took a dislike to me and delighted in making me uncomfortable. He even made me sit in the back seat of his vehicle, his dog taking pride of place in the front passenger seat whenever in his words he “drew the short straw” and had to give me a lift.

This was also the era that Normie Gallagher and the BLF were flexing their considerable muscle, despite some questionable and often violent means they and the union movement in general had gathered some real impetus and were knocking heads with the establishment all over the country. Of course a conservative Pastoral and Agricultural business considered itself to be part of the Establishment and any talk of joining a union was dealt with quicker than Warnie can scoff a pie.

So predictably things between me and the Huon agent came to a head and I had no recourse or protection from the company. Tired of the constant bullying, I started reacting which he in turn saw as insolence and our relationship reached a new low.

Then came the shittiest work day I have ever had – literally! Not exactly spritely on my feet at the best of times, I was running sales sheets to the auctioneer on a cold and rainy day when my feet went out from under me in one of the empty cattle races. I must have slid about 5 or six metres, throwing a few rolls in as I went through stuff I didn’t want to think about. If sliding in shit infused mud was an olympic sport I might have been marked down for style but still would have made the podium! I was covered from head to toe, stank like I’d been synchronised swimming in a sewer and I still had three hours to go at the saleyards before I could leave.

I cleaned myself off as best as I could, got through the next three hours, willing the clock to go faster so I could get home and change before heading back to work. Of course the Agents were all aware of my predicament so when the auction was over the sound of roaring engines and wheels spinning from the carpark was palpable. The Huon Agent had been waylaid by a client and was hastily nominated by the others, over two way radios from the safety of the road, to get me home.

Relegated to the backseat again and sitting on old tarps it was a pretty miserable drive back with not so subtle obscene mutterings coming from the drivers seat. At least the dog was showing more interest in me!

Then came his coup de gras. The car came to a sudden halt at Franklin Square and I was ordered out and told to find my own way home. Refused by taxi drivers and with well over an hour to wait for the next bus, which may have refused me anyway, I was forced to trudge three kilometres home covered in crap with my head down hoping that nobody would recognise me.

At that stage I was still two months shy of my eighteenth birthday and the lessons learned have stayed with me to this day. Treat others in the workplace with fairness, equality and respect and join a bloody union!

Which brings me to….

Resilience are proud to have worked with the National Tertiary Education Union. We helped them create some public awareness recently surrounding some UTAS practices through cinema advertising and outdoor advertising on our Superscreen.

Cinema Advertising:

Outdoor Advertising:

 

13
Feb

The not so humble Flattie

Some of my happiest days were spent at Swansea during school holidays as a kid. Our family were part of the temporary summer wave of “blow ins” that descended on the idyllic little town on Tassies East Coast every summer, setting up residence in our caravan which was permanently on site at the imaginatively named Swansea Caravan Park.

Long summer days were filled with beach cricket, table tennis and space invaders when it was raining, scarfing down hot buttered buns straight out of the oven from the local bakery and riding bikes with the posse all over town and beyond.

My favourite thing to do though was to get out on the water in Great Oyster Bay with my old man in his tinnie and fish for flathead. Back in those days if you put a line in with three hooks on it you’d pull in three fish and have three others chasing them up as you reeled it in. Most of the time there were a few of us in the boat, my sisters and brother often came out too which was great but I cherished the times it was just me and Dad drifting quietly in a comfortable silence while we waited for the next bite.

It wasn’t always beer and skittles though, sometimes the weather would come up unexpectedly and the gentle swell that had been lulling me into an almost hypnotic state would turn quickly into something more akin to a wave pool and result in a white knuckle ride back into shore. Or the time the engine wouldn’t start and the old man had to row from Dolphin Sands back to Swansea, a feat that to this day remains vivid in my memory.

It was a good feeling chowing down on barbecued Flathead fillets in the evening with the family knowing that I had helped put food on the table.

These days the humble Flathead, once considered the rat of the sea (albeit a tasty one!) are a lot harder to find and sell for upwards of $55/kg. The days of reeling them in as easily as shelling peas are long gone and the locals that know how and where to find them guard their secret spots jealously.

Of course to grab a few you need a boat, which is my segue into this weeks featured client – Mariner Aluminium Custom Boats.

A family business, based in Murdunna south east of Hobart, They manufacture and refit quality Aluminium Boats for domestic and commercial use.

Resilience redesigned their logo, designed and printed their stickers and developed a web site for them. check them out below:

 

 

Logo Design

Graphic  Design

Stickers:

Web Design

Visit Site: http://marineraluminiumboats.com.au/

05
Feb

The Freestone Identity

Now here’s a project we could really sink our teeth into. New Identity, new web site and all the trimmings.

Business cards, letterhead, signage and presentation folders were all items we designed around the new Corporate identity we developed for Freestone Building Surveying.

We love crafting new logos and branding for businesses. It gives us a real kick seeing our creative efforts go by on a vehicle or drive past offices adorned with signage we have created.

The work we have done for Freestone Building Surveying is no exception. Check out the logo, stationery and web site below.

Graphic Design

Business Cards

 

  

Letterhead and Folder

 

Vehicle Signage:

 

Branding

Web Design

Visit Site: http://www.freestonebuildingsurveying.com.au/

22
Jan

Shout out to Renshaw Stone

This weeks shout out goes to our awesome longstanding clients, Renshaw Stone.

Elliot and Annie Renshaw have been with us for quite a while now and we’ve completed numerous projects for them over the journey including their web site, an online ordering system and several television commercials.

Renshaw Stone supply and manufacture quality stone custom work for all domestic and commercial stone applications in kitchen, bathroom, laundry and washroom. Their precision cutting equipment and Elliot’s experience and expertise have allowed the business to prosper and carve a niche in the competitive building industry. Granite, Marble and other stone benchtops and fittings are highly sought after and Renshaw Stone have a reputation for quality and precision in their design, manufacture and installation.

Our latest work for Renshaw Stone comprises of two Web and Social Media videos aimed at their local domestic market and the corporate market.

See them below along with some other selected projects that we’ve completed on their behalf.

 

 

Social Media, Web and Corporate Videos

Television Advertising

Web Design:

reshaw

 

Visit Site: http://renshawstone.com.au/

16
Jan

Happy New Year!

Happy New Year! Here’s hoping 2018 is a prosperous and happy one for all of our valued clients and friends around Hobart and beyond.

What better way to kick off the year than a shout out to an organisation that we have done a lot of work with who do great work on behalf of their members and the community in general.

We’ve been working with RSL Tasmania for some time now – we publish their On Service magazine, designed and developed their web site and have completed numerous graphic design and advertising projects for them over the years.

The RSL was founded in 1916 to provide comradeship and support to Australia’s veterans and their families. It’s core objectives are the welfare of war veterans, serving members of the ADF, ex-servicemen and women and their dependants; and to act as an advocacy for them. In addition to this the RSL is committed to Commemoration and Remembrance of those Australians who have given their lives in War and to instill in the Australian people the patriotic, loyalty and pride which the League has for the Nation, it’s people, the Crown and the Flag.

Resilience Marketing are proud to be associated with RSL Tasmania and feel honoured to be trusted with their two main forms of communication to their members – their web site and On Service magazine.

More recently we have also started working with the Hobart RSL Sub-Branch in helping them make people aware of their new digs within the Hobart Workers Club, another Hobart institution. They’re still going strong, still supporting former and serving members and have been doing so for over 100 years.

Resilience have developed a press ad and a joint flyer for them and the Hobart Workers Club to help get the word out. You can check them out below:

Once again happy new year to all – and watch this space for more news from the Resilience team!

 

Press Ad:

Printed DL Flyers

 

20
Dec

Wobbly Waves

I’m not much of a surfer. When it comes to hanging 10 I’m usually using the other 10 (fingers) to pull my boardies out of my bum crack after getting dumped yet again.  Mind you I haven’t had a go at it for a while now, seeing it more as a younger person’s game. As someone who has trouble standing on dry land I’d say balancing on a surf board while it careens toward shore powered by a wall of fast moving water would be a tad beyond me.

Probably better that I stick to safer pursuits like stamp collecting or scrabble.

I have an admiration for surfers though, well most of them, some of them are a bit stroppy –  like the bloke who told me the next time I drop in on him he’d slash my floaties. Ironic really – I’d actually nodded off on my board in the shallows and drifted out. The only decent wave I’ve ever caught and I was snoring.

Surfers in general though exude that healthy lifestyle and laid back attitude that I admire. Bronzed demigods and goddesses, who smell of salt and coconuts and say cool things like “If it swells, ride it” and “totally tubular dude”. They can be a bit territorial though, who can forget Mick Fanning punching out a shark for invading his patch of water.

I guess it’s like any other activity though – a surfer is only as good as his/her gear. Yep – another segue coming!

Redbill surf are a Tassie institution and their new Kingston store is chocked full of gear, clothes and accessories for Surfers, Skateboarders and Moto Cross.

They also have an awesome web site developed by Resilience Marketing.

Cowabunga dude – check it out below:

Web Design:

redbill

Visit Site

12
Dec

Thank God for WiFi and Coffee!

School Holidays for my family were spent at the Swansea Caravan Park where my parents had a caravan set up all year round.

Doesn’t sound all that exotic in this day and age where kids are more likely as not to go to Thailand or Bali on holiday than the East coast of Tasmania. I loved it though, long days lounging around the pool, playing eight ball, Space Invaders and table tennis in the games room and generally getting up to mischief and mayhem with the other kids from around the Apple Isle.

Life at the Caravan Park was full of the good stuff – fishing, swimming, good times with your mates and more laughter than I remember in any period of my life since – and I laugh a lot 🙂

Not surprisingly I still get misty eyed when I think of Swansea and I find myself heading up that way as often as I can. The affinity I have for Swansea however, is not transferable to my kids, as I found out on a recent drive up there.

Setting out mid morning with Miss 12 and Miss 14 safely buckled up, excited to be heading back up the East Coast, everything started well enough. The girls were in good spirits, the sun was shining and the Stones were on the stereo. Happy days 🙂 Somewhere near the Airport the girls lost interest in “Dad Rock” and conversation and out came the  headphones, Spotify cranked up on each of their iPhones and just like that Dad was alone. Oh well, still got the Stones I thought, and sang along for the next 25 minutes or so until half way up Bust Me Gall Hill rumblings of discontent began from both girls simultaneously. Mobile reception had dropped out, apparently the most significant peril of modern life for adolescent girls. Music stopped, snap chat stopped, Minecraft stopped, Life stopped.

Suddenly I was copping it from both of them, What’s this music? How long before we get there? Why didn’t you get Vodafone instead of Telstra? – Amy said she had reception all the way. Why do we have to go to Swansea anyway?

Now I’m a reasonably patient guy but I was copping it both barrels in a co-ordinated attack and I was getting a little hot under the collar. Fortunately just around the next bend an Oasis appeared in the form of the Buckland Road House – FREE WiFi! Couldn’t get off the road quick enough!

A calming coffee for me, hot chips for the girls, a quick download of some music the girls could handle if they lost reception again instead of the Dad Rock and we were on the road again all of us much happier.

And Swansea? Can’t speak for the girls but as usual I loved it!

As usual there’s a segue – Check out the Buckland Roadhouse’s web site designed by Resilience below.

Web Design:

Visit Site