I used to dread travelling to the mainland and telling people I was from Tasmania. Whilst I loved the place, I was immediately made to feel inferior through the “good natured” jokes and jibes directed at me by seemingly everyone I encountered. You know the ones – How do you spot a Tasmanian? He farts Snowflakes and Tasmania, proof that Kiwi’s can swim. Of course there was also the “family jokes” which got a bit tiresome. Tasmania was viewed as quaint at best with the majority view being somewhat less complimentary.
How times have changed. Driven by tourism, wealthy sea/tree changers and our reputation for world class art, food and wine among other things, Tasmania is seen as a must visit destination for Australians and international visitors alike. Our economy is booming, winter – which used to be a time of hibernation, is alive with festivals and events and there is a vibrancy and pride about the place unmatched anywhere else in the country.
Far from being the butt of jokes from our neighbours on the big island to the north, now a declaration that you are Tasmanian is met with outright envy and wistful looks from people yearning to visit and experience all things Tasmanian.
Playing their part in this renaissance is Tasmania Living Magazine which showcases much of what we love about our beautiful Isle and encouraging visitors to come and love it too.
Resilience Marketing have a great association with the magazine and have completed several projects for them, after all we’re proud Tasmanians too!
Visit Site: http://www.tasmanianliving.com.au/